
Senior Digital Strategist
2 weeks ago
We are seeking a senior executive to spearhead our digital strategy and marketing efforts.
As a key member of our team, you will be responsible for planning, running, and optimizing campaigns across various platforms.
Our ideal candidate will have extensive experience in managing Google & Meta Ads campaigns, as well as hands-on experience with GTM, Shopping Ads, and campaign reporting.
They will also possess strong knowledge of performance marketing, analytics, and digital advertising platforms.
A data-driven mindset, excellent analytical and numerical skills, and a passion for achieving measurable results are essential qualities for this role.
In return, we offer a collaborative and growth-oriented work environment, exposure to the latest tools and digital marketing strategies, and opportunities to work on high-impact campaigns.
- Key Responsibilities:
- Plan, run, and optimize campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
- Drive performance and sales-led campaigns to achieve business goals.
- Manage and optimize Google Merchant Center feeds.
- Set up and maintain accurate tracking using Google Tag Manager (GTM).
- Monitor, analyze, and report campaign performance using Google Analytics and other reporting tools.
- Manage campaign budgets, targeting, and bidding strategies to maximize ROI.
- Stay updated with the latest trends, features, and best practices in performance marketing.
- 2-3 years of proven experience in managing Google & Meta Ads campaigns.
- Hands-on experience with GTM, Shopping Ads, and campaign reporting.
- Strong knowledge of performance marketing, analytics, and digital advertising platforms.
- Excellent analytical and numerical skills with a data-driven mindset.
- Ability to manage multiple campaigns, budgets, and performance goals effectively.
- Strong attention to detail and passion for achieving measurable results.
- Opportunity to work on high-impact campaigns across multiple platforms.
- Collaborative and growth-oriented work environment.
- Exposure to the latest tools and digital marketing strategies.
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