Area Growth Director

The Area Business Manager plays a pivotal role in driving comprehensive business growth, operational excellence, and team development across a cluster of retail outlets within a designated region.

This position demands a blend of strategic planning, hands-on execution, and strong people management skills to achieve ambitious sales and profitability targets.

• P&L Management: Maximize the profitability of assigned stores by closely working with the business team to hit revenue and cost targets. Drive in-store sales through enhanced customer engagement and strategically manage operational costs.
• Change Management Leadership: Spearhead and implement business strategic initiatives and change programs within your area, ensuring smooth transitions and team adoption of new processes, technologies, and customer engagement strategies related to holistic health approaches.
• Employee Retention & Development: Recruit, develop, motivate, and retain high-performing store teams. Foster a positive, collaborative, and engaging work environment that encourages growth and reduces attrition, focusing on deep product and solution knowledge.
• Customer Experience & Retention: Ensure delivery of an unparalleled customer experience across all stores, focusing on educating customers about personalized plans, driving strong customer engagement, and retention that translates into increased online sales and brand advocacy.
• Performance Reporting & Insights: Analyze key performance indicators (KPIs) and operational data for your area, generating comprehensive reports, and providing actionable insights and recommendations to the business team, specifically relating to in-store customer journey, Hair Test conversions, and Hair Coach interactions.
• SOP Adherence & Operational Excellence: Ensure strict adherence to all Standard Operating Procedures (SOPs) provided by the business team, maintaining consistent brand standards, visual merchandising guidelines, and operational efficiency reflecting Traya's scientific and holistic approach.
• Strategic Collaboration: Work closely with the business team to implement national strategies at a local level, providing valuable market feedback, and contributing to the continuous evolution of our retail model for personalized health solutions.
• Market Intelligence: Stay informed about local market trends in health, wellness, and hair care, competitor activities, and customer feedback to inform regional strategies and contribute to broader business development for Traya.
• Audit Management: Be accountable for the successful execution of all internal and external audits within the area, including pre-audit preparation, active participation during the audit process, and diligent follow-up on all audit findings and recommendations to ensure timely closure.

• Education: Bachelor's degree in Business Administration, Retail Management, Marketing, or a related field (preferred). A background in wellness, healthcare, or integrated solutions is a plus.
• Experience: 7-8 years of experience with Bachelor's Degree or 2-3 years of experience with Master's Degree from Tier 1/Tier 2 MBA college.
• Proven Track Record: Proven track record in managing Store level P&L and driving financial results.
• Leadership Skills: Demonstrated experience in leading and successfully implementing change management initiatives.
• Analytical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights.
• Interpersonal Skills: Exceptional leadership, team-building, and interpersonal communication skills.
• Organizational Skills: Strong organizational skills and attention to detail, with a commitment to operational excellence.
• Retail Management Software: Proficiency in retail management software and reporting tools.
• Travel: Willingness to travel regularly within the assigned area.

• Experience: Proven experience in retail management, with significant time in multi-store operations.
• Education: MBA/PGDM in Marketing or Operations highly preferred; Bachelor's degree minimum.
• Leadership: Proven ability to lead, mentor, and scale large teams (30+ indirect reportees).
• Strategic Vision: Capacity for annual business planning, sales forecasting, and market opportunity visualization.
• Financial Acumen: Strong P&L management, cost control, and budget oversight.
• Operational Mastery: Deep understanding of retail operations, compliance, and store hygiene.
• Sales Driver: Consistent track record of achieving and exceeding challenging sales targets and driving revenue growth.
• Critical Thinking: Logical decision-making in high-pressure situations, with a focus on remedying discrepancies.
• Adaptability: Ability to initiate and manage change effectively within the organization.