Senior Digital Process Specialist

2 weeks ago

Hyderabad Secunderabad Telangana Mumbai, India beBeeMarketingTechnologist Full time US$ 90,000 - US$ 1,20,000

About the Role:

This Senior Marketing Technologist position involves partnering with cross-functional teams to drive marketing automation workflows.

  • Collaborate with Marketing Activation teams to manage operational Eloqua components such as lead routing, complex segments, programs, CDOS, reports, forms and more.
  • Develop strong partnerships with Demand Gen, Marketing Operations, Tele-sales and Business Development Operations to deliver multiple marketing automation workflows.
  • Establish, create and maintain documentation for marketing processes and efficiencies.
  • Acknowledge new mar-tech including Treasure Data and Workfront to design systems that benefit marketing operations.
  • Be the front line for troubleshooting any Eloqua or Mar-tech related issues. Manage ticketing and troubleshooting efficiently.
  • Gain skills to become Eloqua point of contact and consult cross-functional teams on mar-tech capabilities.
  • Utilize Salesforce and Tableau to produce reporting that demonstrates program impact to marketing pipeline.
  • Monitor and improve Eloqua programs: monitor program flows, errors and provide recommendations to create process documentation.
  • Proactively collaborate cross-functionally to ensure flawless execution of marketing campaigns.
  • Leverage agile marketing practices to efficiently manage workflow of demand generation delivery activities and tasks.

About You:

You are a fit for this role if your background includes:

  • Bachelor's degree required.
  • 6-8 years of working in a similar capacity with mar-tech, driving programs that automate processes.
  • Intermediate proficiency in marketing automation and CRM: strategies, tactics, best practices, project management and proven results.
  • Certification preferred in CRM and Marketing Automation, Salesforce and Eloqua.
  • Experience with APIs preferred.
  • Excellent independent project management and self-starter skills with a curiosity to apply AI use cases.
  • Experience working in cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint, Workfront, or Microsoft Azure.
  • Ability to build high-level reporting in Excel using formulas and Pivot Tables.

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