Conversion Rate Strategist

5 days ago


Hyderabad, Telangana, India Seismic Full time
Job Description

We are seeking a results-driven CRO Specialist to lead efforts in testing, personalization, and optimizing user experiences to increase conversion rates across our digital platforms. In this role, you will design and execute experiments, analyze results, and deliver insights that inform data-driven decisions to improve customer engagement and business outcomes.

Your key responsibilities will include:

  • Developing and executing a comprehensive testing strategy, including A/B tests, multivariate tests, and personalized experiences.
  • Leveraging Sitecore and Sitecore Personalize to create dynamic, customized experiences for different audience segments.
  • Utilizing Salesforce Data Cloud to gather, analyze, and activate customer data for advanced segmentation and personalization.
  • Collaborating with cross-functional teams to develop hypotheses and prioritize testing and personalization opportunities.

You will also be responsible for analyzing and interpreting user behavior and test results using Google Analytics, heatmaps, session recordings, and other analytics tools. Your ability to communicate complex findings effectively to stakeholders will be essential in driving business outcomes.



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