Senior Performance Marketing Strategist
6 days ago
We are looking for a seasoned professional to lead our digital advertising efforts. As a Senior Performance Marketing Strategist, you will be responsible for developing and executing data-driven marketing campaigns across various platforms.
The ideal candidate will have a strong analytical mindset, excellent problem-solving skills, and a proven track record of driving revenue growth through performance marketing.
Key Responsibilities:
- Develop and execute performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
- Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).
- Analyze and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
Required Skills and Qualifications:
- 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.
- Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.
- Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.
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