Senior Performance Marketing Strategist

6 days ago


Hyderabad, Telangana, India Team Pumpkin Full time
Job Description

We are looking for a seasoned professional to lead our digital advertising efforts. As a Senior Performance Marketing Strategist, you will be responsible for developing and executing data-driven marketing campaigns across various platforms.

The ideal candidate will have a strong analytical mindset, excellent problem-solving skills, and a proven track record of driving revenue growth through performance marketing.

Key Responsibilities:
  • Develop and execute performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
  • Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).
  • Analyze and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.


Required Skills and Qualifications:
  • 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.
  • Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.
  • Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.


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