Chief Paid Media Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Senior Google Ads Associate Job Description

We are seeking an experienced Senior Google Ads Associate to take on a pivotal role in our team. This highly skilled individual will play a crucial part in executing and optimizing paid media campaigns across various Google Ads platforms, including Search, Display, YouTube, Shopping, and Bing.

  • Key Responsibilities:
  1. Google Ads Campaign Management: This expert will be responsible for managing paid campaigns across all Google Ads Search, Display, YouTube, Shopping, and Bing channels, focusing on driving measurable results for clients through actionable insights.
  2. Keyword Research & Campaign Setup: The ideal candidate will create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages, ensuring seamless integration with client objectives.
  3. Client Strategy Development: By understanding client business objectives, this professional will formulate effective PPC strategies and roadmaps to meet their goals, identifying areas of improvement and opportunities for growth.
  4. Budget & Performance Management: This expert will oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI, using data-driven insights to inform decision-making.
  5. Google Analytics & Reporting: They will set up goals and funnels in Google Analytics, analyze campaign performance, and provide regular performance reports to clients on a weekly and monthly basis, highlighting key metrics and trends.
  6. Optimization: Through analysis of account performance data, this individual will optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
  7. Trend Monitoring & Innovation: To stay ahead of the curve, this professional will continuously update their knowledge of the latest trends in search engine marketing and digital marketing best practices, incorporating fresh ideas into campaign strategies.
  8. Traffic Growth Strategy: By identifying new opportunities to drive traffic growth across desktop and mobile platforms, this expert will help clients achieve their online marketing goals.
  9. Alignment with Campaign Focus: They will ensure that ads, keywords, and landing pages are aligned with the objectives and focus of the campaign, guaranteeing cohesive messaging and effective engagement.
  10. Skills Required:
  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics

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