Growth Marketing Specialist

1 day ago

Kozhikode, Kerala, India beBeeRetention Full time ₹ 12,00,000 - ₹ 20,00,000

**Job Title:** Growth Marketing Lead

We're seeking a skilled marketing professional to drive student engagement and reduce churn across our learning ecosystem.

The ideal candidate will have expertise in campaign strategy, data analysis, and collaboration with cross-functional teams.

Key Responsibilities:

  • Lifecycle Campaign Strategy & Execution:
    • Design, execute, and optimize retention marketing campaigns to increase student engagement and course completion rates.
    • Utilize MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages.
    • Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data.
  • Cross-Functional Collaboration:
    • Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
    • Partner with Brand and Creative teams to ensure learner messaging is consistent and motivational.
  • Content Personalization & Engagement:
    • Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students).
    • Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights.
  • Performance Analytics & ROI Tracking:
    • Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates.
    • Analyze campaign performance via MoEngage Analytics and internal dashboards, providing data-backed insights and recommendations.
  • Platform Mastery:
    • Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics.
    • Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory.
    • Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.

Requirements:

  • Proven experience in marketing strategy and execution, preferably in an education or edtech setting.
  • Expertise in data analysis and campaign optimization tools like MoEngage.
  • Strong collaboration and communication skills, with the ability to work with cross-functional teams.
  • Familiarity with marketing automation platforms and their integration with CRM systems.
  • A willingness to learn and adapt to new technologies and processes.

Benefits:

  • Ongoing training and development opportunities.
  • A dynamic and supportive work environment.
  • The chance to make a meaningful impact on student outcomes and education as a whole.

  • Market Growth Specialist

    7 days ago

    Kozhikode, Kerala, India beBeeGrowth Full time ₹ 8,00,000 - ₹ 15,00,000

    Market Growth SpecialistVictory EduCorp Solutions is a leading educational consultancy and service provider.We empower schools to create better learning environments for future generations by offering end-to-end educational services.The ideal candidate will be responsible for:Meeting with school principals, administrators, procurement officers, and...

  • Growth Specialist

    4 days ago

    Kozhikode, Kerala, India beBeeGrowth Full time ₹ 20,00,000 - ₹ 25,00,000

    Job Title: Growth SpecialistWe are seeking an experienced Growth Specialist to join our team. In this role, you will be responsible for establishing and optimizing new campaigns on various platforms.Main Responsibilities:Develop, track, and optimize user acquisition campaigns.Create and upload new content to the library.Analyze campaign performance based on...

  • Digital Growth Specialist

    1 day ago

    Kozhikode, Kerala, India beBeeGrowth Full time ₹ 90,00,000 - ₹ 1,20,00,000

    Digital Growth SpecialistAs a key member of our team, you will play a crucial role in driving brand growth through innovative marketing strategies. Your expertise in performance marketing will be essential in delivering high-performing ads and measurement strategies that drive real results.Job SummaryWe are seeking a skilled Digital Growth Specialist to join...

  • Digital Marketing Specialist

    5 days ago

    Kozhikode, Kerala, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 12,00,000

    Job Title: Digital Marketing SpecialistWe are seeking an experienced Digital Marketing Specialist to lead our digital marketing efforts. The successful candidate will develop and execute innovative digital marketing strategies to drive business growth.Key Responsibilities:Develop and implement multi-channel digital marketing campaigns across social media,...

  • Conversion Driven Growth Marketing Professional

    1 week ago

    Kozhikode, Kerala, India beBeeGrowthMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Optimization SpecialistWe are seeking a seasoned Optimization Specialist to drive growth and conversions across our digital channels.About the Role:Develop and execute end-to-end strategies to identify areas of improvement, design structured experiments, and develop a robust CRO process.Organize and visualize website data to analyze friction points and...

  • Chief Growth Marketing Specialist

    4 days ago

    Kozhikode, Kerala, India beBeeAnalytical Full time ₹ 8,00,000 - ₹ 10,00,000

    Marketing Strategist RoleThe Performance Marketing Executive will be responsible for developing and executing innovative marketing strategies, conducting thorough market research, and driving sales growth.Key Responsibilities:Analyze the performance of marketing campaigns and optimize them for better outcomesEnsure achievement of sales targets through...

  • digital marketing

    22 hours ago

    Kozhikode, Kerala, India UNITED MARKETING Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    About UsSankar and Moorthy Chartered Accountants is a trusted CA firm providing Audit, Taxation, Advisory, Virtual CFO, and Financial Consulting services. We are looking for a Digital Marketing Executive to enhance our online presence and support business growth through creative and result-driven digital strategies.Key ResponsibilitiesDevelop and implement...

  • Marketing Specialist

    2 days ago

    Kozhikode, Kerala, India Aifer Education Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Marketing Specialist – Aifer EducationLocation: Chevayur, Kozhikode, KeralaType:Full-time | On-siteAbout Aifer EducationAifer Education is Kerala's leading institute for UGC NET, KTET, and advanced competitive exam preparation. We champion academic excellence, innovative learning (Emotech Embedded System), and a nurturing student ecosystemJob SummaryThe...

  • Digital Marketing Specialist

    17 hours ago

    Kozhikode, Kerala, India beBeeDigitalMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Job Title: Digital Marketing SpecialistAbout the Role:We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing customer experiences, driving growth and success through data analysis and insights, and implementing effective marketing strategies.The ideal...

  • Digital Video Growth Specialist

    15 hours ago

    Kozhikode, Kerala, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,50,000

    Job DescriptionWe are seeking a Digital Video Growth Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing strategies to grow our YouTube channel.Your Key Responsibilities:Develop and implement video growth strategies to increase subscriber count, watch time, and engagement.Create and...