Marketing Strategist

2 weeks ago


Dombivli, Maharashtra, India beBeeoffsite Full time ₹ 9,00,000 - ₹ 11,00,000
Offsite Marketing Manager

We are looking for a proactive marketing specialist to oversee all offsite marketing initiatives that boost brand visibility and drive student enrollment.

  • Marketing Strategy & Planning
    • Develop an annual marketing strategy aligned with admission goals and brand positioning.
    • Determine key channels, locations, and event formats to maximize reach within target demographics.
    • Create quarterly and monthly activation calendars and budgets.
  • Event Management & Execution
    • Plan, promote, and execute events such as open houses, orientations, activations, competitions, workshops, and fairs.
    • Ensure seamless coordination across internal teams and event stakeholders.
  • Vendor & Partner Management
    • Identify and onboard relevant vendors, agencies, and community partners.
    • Negotiate contracts and monitor vendor performance.
  • Cross-Functional Collaboration
    • Work closely with admissions, creative/content, digital marketing, and other teams to ensure effective collaboration.
  • Performance Monitoring & Reporting
    • Track ROI on events and channels, measuring metrics such as footfall, lead generation, conversion rates, and brand visibility.
    • Provide regular reports with insights and recommendations for optimization.
  • Budget Management
    • Oversight of marketing budget; optimize resource allocation.

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