Senior Digital Advertising Product Manager

5 days ago

Bengaluru, Karnataka, India beBeeProductManagement Full time ₹ 15,00,000 - ₹ 20,00,000
Key Responsibilities:

We are seeking a skilled Product Manager to lead the development of our AdTech platform. The successful candidate will define product vision, strategy, and roadmap for advertising platforms.

  • Define product vision, strategy, and roadmap for advertising platforms (e.g., DSP, SSP, Ad Server, Attribution Tools, etc.).
  • Analyze industry trends, competitor platforms, and customer feedback to identify new product opportunities.
  • Prioritize features based on ROI, market needs, and technical feasibility.
Product Development:

The ideal candidate will write clear and actionable PRDs (Product Requirement Documents), user stories, and acceptance criteria, and work closely with engineering, UX, and data teams to deliver high-impact features on time.

  • Write clear and actionable PRDs (Product Requirement Documents), user stories, and acceptance criteria.
  • Work closely with engineering, UX, and data teams to deliver high-impact features on time.
  • Own the product lifecycle from ideation to release and post-launch analysis.
Stakeholder Collaboration:

The Product Manager will partner with sales, client success, operations, and marketing to gather feedback and communicate product value, serve as the subject matter expert for AdTech features and functionality, and provide internal training and support documentation for new releases.

  • Partner with sales, client success, operations, and marketing to gather feedback and communicate product value.
  • Serve as the subject matter expert for AdTech features and functionality.
  • Provide internal training and support documentation for new releases.
Data & Performance Analysis:

The successful candidate will use analytics tools to monitor product performance, adoption, and usage metrics, run A/B tests and experiments to optimize ad delivery, yield, targeting, and bidding strategies, and leverage data to make informed product decisions and iterate rapidly.

  • Use analytics tools to monitor product performance, adoption, and usage metrics.
  • Run A/B tests and experiments to optimize ad delivery, yield, targeting, and bidding strategies.
  • Leverage data to make informed product decisions and iterate rapidly.
Qualifications:Required Skills:
  • Bachelor's degree in Computer Science, Engineering, Marketing, or a related field.
  • 3–7 years of product management experience in AdTech or MarTech.
  • Strong understanding of the digital advertising ecosystem, including real-time bidding (RTB), programmatic media buying, ad exchanges, pixels, and user targeting, header bidding, SDKs, APIs, measurement, attribution, and incrementality.
Preferred Qualifications:
  • Experience with platforms such as Google Ad Manager, The Trade Desk, Xandr, Magnite, or Adobe Advertising.
  • Familiarity with data clean rooms, CDPs, or identity graphs (UID2.0, IDFA, etc.).
  • Technical background or hands-on experience working with APIs, data pipelines, or SQL.
Keyword: ProductManagement

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