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Transform Your Career with this High-Growth Ecommerce Role

2 weeks ago

Borivli, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Drive Business Growth as a Performance Marketing Specialist

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As a key member of our eCommerce team, you will collaborate with the Performance Marketing Lead to develop impactful media strategies across Search, Display, and Video.

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Key Responsibilities:

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Media Strategy, Budgeting & Planning:

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- Develop brand-wise platform-wise media budgets at monthly, quarterly, and annual levels

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- Manage all media estimates, POs, and ROs end-to-end as the liaison between agency, platforms, and internal stakeholders

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Search Campaigns Planning, Execution & Reporting:

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- Collaborate with the Performance Marketing agency to ensure timely execution of Search campaigns across Self-serve platforms

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- Conduct keyword research using available tools and make recommendations for campaign optimizations

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- Maintain daily/weekly/monthly Search performance reports of Managed platforms

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Display Campaigns Planning, Execution & Reporting:

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- Brief respective brand teams and ensure delivery of platform-wise creatives as per plans

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- Share budgets, creatives, and other media inputs in a timely manner with platform POCs for execution; maintain creative repository

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Site Merchandising & Consumer Journey Optimization:

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- Conduct regular keyword research to optimize Product Detail Page titles, descriptions, and bullet points

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- Study competition Product Detail Pages and make recommendations for optimal catalogue images and A+ content on our Product Detail Pages

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- Deploy fresh Product Detail Page content and ensure consistency of Product Detail Page content deployment across platforms

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Qualifications:

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  • Bachelor's degree in Marketing, Business Administration, or related field","
  • 2+ years of experience in e-commerce merchandising and e-commerce marketing","
  • Proficiency in e-commerce platforms, SEO/SEM, and analytics tools","
  • Strong analytical skills and data-driven mindset","
  • Excellent communication and teamwork skills","
  • Ability to multitask and manage multiple projects simultaneously","