
Digital Growth Marketing Leader
3 days ago
Role: Senior Marketing Manager
Overview
This is a rare opportunity to own user and merchant growth across the entire lifecycle. You'll build campaigns that scale app downloads and increase stickiness while driving merchant acquisition through smart targeting and funnel design.
We're looking for someone who's strategic enough to plan across multiple channels—but also hands-on enough to tweak budgets, build landing pages, or write CRM flows themselves when needed.
Key Responsibilities
- Plan and manage paid marketing campaigns (Google, Meta, UAC, ASA)
- Drive app installs, signups, and merchant acquisition
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
Required Skills and Qualifications
- 8-10 years of experience in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
Apply if you love building marketing engines from scratch and want to help shape the future of digital payments.
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