Group Product Manager

1 day ago

mumbai, India Ipca Laboratories Limited Full time

Job Title : Group Product Manager

Department: International Marketing
Division: Branded Formulations
Qualification : B Pharm
Location: Kandivali - West, Mumbai

Role: To develop communication strategy & Marketing Support for the assigned brands aligned to boost the sales.

Key Responsibilities:
Designing growth oriented, competitive strategies for the assigned brands
Designing, initiating, following up and concluding campaigns to boost sales
Handling product related queries
Developing marketing / launch plan for the assigned new product launches

Key Activities:
Developing strategies for the assigned brands and ensuring timely delivery of inputs according to the strategies & requirements
Preparing new product launch plans.
Analyzing sales data / market data for the respective brands
Developing Management Trainees / Product Executives
Liaise with the advertising agencies/ printers / gift suppliers regarding the timely delivery of promotional inputs
Responsible for providing the sales team with the necessary technical expertise in the form of printed and electronic promotional material, product training, and relevant scientific references
Close liaison with the field force to assess the implementation and effectiveness of current promotional materials and campaigns
Acting as point of first reference for all product related enquiries and work collaboratively with colleagues in Medical and Regulatory departments to address any issue that may arise.
Preparing annual marketing plan for the assigned brands
Preparing launch kit and ensuring timely delivery as per the plan for new product launch, if any
Working as country guardian for the assigned countries and co-ordinate

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