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Group Product Manager

2 months ago

Mumbai, India Domnic Lewis International Full time

We are looking for a Group Product Manager- OTC for a Global Pharmaceutical MNC based in Mumbai


Position: Group Product Manager- OTC

Experience: 5+ years in OTC/OTx product management

Target industry: Pharmaceutical or FMCG

Location: BKC, Mumbai

Qualification: Any LifeScience Degree + MBA/PGDM in Marketing


Responsibilities:

  • Manage brand responsibilities independently for assigned brands within the strategic brand portfolio.
  • Achieve key performance indicators including top-line growth, market share, and profitability targets for allocated brands.
  • Collaborate with creative agencies to develop distinctive and impactful brand campaigns.
  • Deliver high-quality and timely campaign materials and activities to the field team.
  • Conduct regular analysis of market conditions and sales forecasts.
  • Track return on investment (ROI) of brand strategies and monitor competitor activities.
  • Conduct research as needed for brand development (e.g., customer behavior, perception-attribute mapping) and create strategies based on findings. Perform feasibility analysis and market research for potential new opportunities.
  • Create and implement the Annual Operating Plan for the brand portfolio.
  • Perform fieldwork to gather insights and support strategic decision-making.
  • Collaborate with sales teams and cross-functional partners to gain buy-in and ensure effective execution of strategies.
  • Engage with the sales team through various meetings to drive enthusiasm and motivation.
  • Coordinate with other departments such as medical, training, promotions, supply chain, and finance.
  • Lead divisional initiatives with significant impact on business performance.
  • Mentor new brand managers and guide management trainees within the team.

Education:

  • Bachelor's degree in Science or Pharmacy.
  • MBA or PGDM in Sales and Marketing.

Experience:

  • At least 5 years of pharmaceutical brand management experience, preferably in a multinational corporation, with roles such as Brand Manager or Senior Brand Manager.
  • Preferably, additional sales experience.
  • Experience in managing key accounts and engaging with key opinion leaders.
  • Exposure to new product launches.