Group Product Manager

8 hours ago

mumbai, India Ipca Laboratories Limited Full time

Job Title: Group Product Manager


Department: International Marketing

Division: Branded Formulations

Qualification: B Pharm

Location: Kandivali - West, Mumbai


Role: To develop communication strategy & Marketing Support for the assigned brands aligned to boost the sales.


Key Responsibilities:

  • Designing growth oriented, competitive strategies for the assigned brands
  • Designing, initiating, following up and concluding campaigns to boost sales
  • Handling product related queries
  • Developing marketing / launch plan for the assigned new product launches


Key Activities:

  • Developing strategies for the assigned brands and ensuring timely delivery of inputs according to the strategies & requirements
  • Preparing new product launch plans.
  • Analyzing sales data / market data for the respective brands
  • Developing Management Trainees / Product Executives
  • Liaise with the advertising agencies/ printers / gift suppliers regarding the timely delivery of promotional inputs
  • Responsible for providing the sales team with the necessary technical expertise in the form of printed and electronic promotional material, product training, and relevant scientific references
  • Close liaison with the field force to assess the implementation and effectiveness of current promotional materials and campaigns
  • Acting as point of first reference for all product related enquiries and work collaboratively with colleagues in Medical and Regulatory departments to address any issue that may arise.
  • Preparing annual marketing plan for the assigned brands
  • Preparing launch kit and ensuring timely delivery as per the plan for new product launch, if any
  • Working as country guardian for the assigned countries and co-ordinate

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