Digital Advertising Strategist

2 weeks ago

alappuzha, India beBeeAdvertising Full time

Senior Paid Ads SpecialistWe are seeking a skilled Senior Paid Ads Specialist to join our high-performing marketing team.This role involves overseeing Facebook and Instagram campaigns, collaborating with content, copy, and design teams, and turning data into growth opportunities. Collaborate with marketing teammates across paid ads, content, copy, and design to launch and optimize campaigns effectively. Develop campaign strategies, manage budgets efficiently, and maximize return on investment. Track and analyze performance metrics like click-through rate (CTR), cost per click (CPC), cost per thousand impressions (CPM), revenue on ad spend (ROAS), and cost per acquisition (CPA), and act on insights. Conduct structured A/B tests on creatives, copy, audiences, and landing pages to drive continuous improvement. Stay up-to-date with platform updates, new ad formats, and targeting features to maintain expertise.About the Role:The ideal candidate will have experience in managing multiple social media campaigns simultaneously, analyzing campaign performance using various metrics, and staying current with industry trends. They should possess excellent communication skills, both written and verbal, to effectively collaborate with cross-functional teams.Key Responsibilities:- Managing and optimizing paid advertising campaigns across Facebook and Instagram.- Developing and implementing campaign strategies to achieve business objectives.- Analyzing campaign performance using key metrics such as CTR, CPC, CPM, ROAS, and CPA.- Identifying areas for improvement and implementing changes to increase campaign effectiveness.What We Offer:A dynamic work environment that fosters creativity, innovation, and collaboration. Competitive salary and benefits package. Opportunities for professional growth and development.

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