Expert Digital Media Strategist

3 days ago

amravati, India beBeeSpecialist Full time

Paid Media Specialist Job DescriptionAs a Paid Media Specialist, you will play a pivotal role in developing and executing comprehensive paid media strategies across various platforms. Your key responsibilities include spearheading campaign planning, launch, management, and optimization to achieve desired targets.Spearhead end-to-end paid media strategy and execution across Google Ads, Meta, and retargeting/display platformsPlan, launch, manage, and optimize campaigns to achieve cost-per-click (CPC), cost-per-action (CPA), and return-on-ad-spend (ROAS) targetsDevelop audience targeting strategies tailored to our buyer personas, including persona research and segmentationWrite effective ad copy and brief design teams for creative assets, leveraging generative AI tools where appropriateSet up and maintain conversion tracking, attribution, and reporting dashboardsMonitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize return on investment (ROI)Conduct regular analysis of performance data to generate insights, optimizations, and recommendationsPlan and execute landing page strategies and A/B testing for conversion rate optimization (CRO)Coordinate with agencies, freelancers, or vendors as needed for media buying, creative, or analytics supportRequired Skills and QualificationsTo excel in this role, you should possess the following skills and qualifications:Proven experience in paid media strategy and executionStrong understanding of digital marketing principles and practicesExcellent analytical and problem-solving skillsAbility to work independently and collaboratively as part of a teamStrong communication and project management skillsBenefitsThis role offers a competitive compensation package, opportunities for professional growth and development, and a dynamic work environment.

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