Specialist, Performance Media Operations

Sonata Software OverviewIn today's market, there is a unique duality in technology adoption. On one side, extreme focus on cost containment by clients, and on the other, deep motivation to modernize their Digital storefronts to attract more consumers and B2B customers.As a leading Modernization Engineering company, we aim to deliver modernization-driven hypergrowth for our clients based on the deep differentiation we have created in Modernization Engineering, powered by our Lightening suite and 16-step Platformation™ playbook. In addition, we bring agility and systems thinking to accelerate time to market for our clients.Headquartered in Bengaluru, India, Sonata has a strong global presence, including key regions in the US, UK, Europe, APAC, and ANZ. We are a trusted partner of world-leading companies in BFSI (Banking, Financial Services, and Insurance), HLS (Healthcare and Lifesciences), TMT (Telecom, Media, and Technology), Retail & CPG, and Manufacturing space. Our bouquet of Modernization Engineering Services cuts across Cloud, Data, Dynamics, Contact Centers, and around newer technologies like Generative AI, MS Fabric, and other modernization platforms.Job Title: Specialist, Performance Media OperationsLocation: Chennai (On-site) Department: Performance Marketing / Media Operations Experience Level: Mid-level (Specialist)About the RoleWe are seeking a detail-oriented and data-driven Specialist, Performance Media Operations to join our team in Chennai. In this role, you will be responsible for managing and optimizing performance marketing campaigns across social platforms, YouTube, and Condé Nast brand.com sites. You’ll play a key part in campaign execution, data analysis, and performance insights to ensure successful outcomes and continuous improvement across all media channels.Key ResponsibilitiesManage and optimize performance campaigns across social media platforms, YouTube, and Condé Nast brand.com properties.Build and set up campaigns accurately and efficiently to ensure timely, seamless launches.Analyze audience data, historical campaign performance, and industry trends to drive actionable insights and inform client strategies.Provide in-depth campaign analysis and performance reports to internal stakeholders to support sales and planning teams.Deliver in-flight optimizations and end-of-campaign recaps, highlighting key successes, learnings, and growth opportunities.Troubleshoot and resolve campaign or account issues quickly and effectively while maintaining a calm, solution-oriented approach.Collaborate cross-functionally with internal teams to ensure alignment and continuous campaign improvement.Desired Skills and QualificationsBachelor’s degree in Marketing, Advertising, Communications, or a related field.2–5 years of experience in digital media operations, campaign management, or performance marketing.Hands-on experience managing campaigns across social platforms (Meta, LinkedIn, X/Twitter) and YouTube.Strong understanding of media performance metrics (CTR, CPA, ROAS, CPM, etc.) and optimization levers.Proficiency in analytics and reporting tools (Google Analytics, social platform dashboards, Excel/Sheets).Exceptional attention to detail, analytical thinking, and problem-solving skills.Strong communication and presentation skills for both internal and client-facing interactions.Ability to multitask, prioritize, and deliver under tight timelines in a fast-paced environment.A proactive attitude with a focus on collaboration, accountability, and continuous learning.Why join Sonata Software? At Sonata, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build never seen before solutions to some of the world’s toughest problems. You´ll be challenged, but you will not be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.