Head Of Ecommerce

Job Title: Business Head- E Commerce (Gems or Diamond or jewellery)Location : Sector 3, NoidaExperience 10-15 YearsCTC Open / NegotiableType Full Time6 days working (Saturdays WFH)Key Accountabilities:Our Client is building a multi-brand e-commerce ecosystem across astrology, gemstones, remedies, puja samagri, and spiritual lifestyle products through Astrology Consulting, Gems, and Pooja products and services.We are seeking a senior leader (1015 years of experience) to scale our D2C and marketplace presence, own the P&L, and position the brands as trusted category leaders in spiritual lifestyle e-commerce.This role requires a balance of growth strategy, operational excellence, and customer trust-building, while leading cross-functional teams to deliver profitable and scalable growth.Key Requirements:D2C Strategy & Growth OwnershipDesign and execute a D2C-first growth roadmap integrating acquisition, conversion, retention, and advocacy.Own core D2C metrics CAC, LTV, AOV, repeat purchase rate, ROAS, and contribution margin.Implement growth loops through personalized journeys, referral programs, and UGC-driven brand engagement.Use frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue) and RFM analysis to drive measurable impact.Technology & Platform ManagementOversee e-commerce platforms Shopify Plus, Magento, WooCommerce, or custom-built Astro tech stack.Integrate Headless Commerce architecture for faster, API-driven scalability across mobile and web.Implement automation flows via Zapier, HubSpot, WebEngage, MoEngage, or Clevertap for cart recovery, onboarding, and retention.Deploy analytics infrastructure: Google Analytics 4 (GA4), Mixpanel, Hotjar, Metabase, Power BI for behavioral insights and funnel optimization.Performance Marketing & CRO (Conversion Rate Optimization)Lead omni-channel paid growth (Meta, Google, YouTube, Amazon Ads, influencer collabs, and affiliate networks).Use tools like SEMrush, Ahrefs, Optimizely, and VWO to optimize landing pages and content strategy.Drive SEO/AEO strategy to dominate astrology, gemstone, and puja-related search keywords.A/B test messaging, pricing, and creatives to maximize ROI and conversion rates across touchpoints.Customer Experience & RetentionBuild seamless customer journeys across website, app, and marketplaces, ensuring consistency in brand tone anduser trust.Leverage AI/ML-driven personalization (using Algolia, Segment, or Insider) for recommendation engines gemstones by zodiac, puja kits by occasion.Drive retention KPIs: repeat purchase %, NPS, CSAT, and churn reduction through lifecycle automation.Manage loyalty programs and WhatsApp/email remarketing flows using Klaviyo, Mailchimp, or Interakt.Marketplace & Omni-channel GrowthExpand and manage marketplace operations Amazon, Flipkart, Meesho, Myntra, and Quick Commerce platforms(Blinkit, Zepto, Instamart).Optimize catalog visibility, content, pricing strategy, and ads to improve category leadership and profitability.Use channel analytics tools (ChannelAdvisor, Unicommerce, EasyEcom) for cross-platform performance tracking.Operations, Logistics & Supply ChainStreamline inventory, warehousing, and fulfillment using tools like Shiprocket, EasyEcom, Unicommerce, and ERPNext.Improve delivery SLAs, RTO rates, and logistics efficiency through predictive demand forecasting.Ensure product authenticity, certification compliance (GIA/IGI for gemstones), and quality assurance workflows.P&L & Data-Driven Decision MakingOwn P&L accountability, focusing on margin optimization and revenue scalability.Build financial dashboards and forecasting models using Power BI and Google Data Studio.Use cohort and funnel analysis to identify growth levers and allocate budgets efficiently.Partner with the Founder to define quarterly OKRs, growth KPIs, and fundraising readiness.Team Leadership & CollaborationBuild and mentor a cross-functional team spanning growth marketing, tech, product, analytics, and operations.Establish Agile sprint systems, ClickUp/Jira task governance, and a culture of accountability.Encourage innovation through data reviews, experimentation pods, and hackathons for new product ideas.Preferred Experience: 1015 years of leadership experience in D2C, e-commerce, or consumer-tech (lifestyle, wellness, or spiritual category preferred).Proven P&L ownership and scale-up experience in multi-brand ecosystems.Strong command of growth tools: GA4, Shopify, HubSpot, Clevertap, WebEngage, MoEngage, Mixpanel, Hotjar, Power BI.Expertise in CRO, retention marketing, automation frameworks, and omni-channel commerce.Proficiency in SQL, API integrations, and data-driven experimentation is a plus.Strategic yet hands-on a balance of analytical depth and execution agility.