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Marketing Executive

2 months ago

udaipur, India GFL Recruitment Private Limited Full time
As a Marketing Executive in healthcare youwill be responsible for developing and implementing marketingstrategies to promote the hospitals services attract patients andenhance brand awareness. You will work closely with the marketingteam to execute campaigns analyze market trends and engage withstakeholders to achieve organizationalgoals.
KeyResponsibilities:
  • Developand execute marketing campaigns to promote hospital servicesspecializations and events through various channels such as digitalmarketing social media print andevents.
  • Collaborate with the marketing team tocreate compelling content including blog posts articles socialmedia posts and multimedia materials to engage target audiences anddrive traffic to the hospitals website.
  • Managesocial media accounts and online presence including contentcreation community engagement and performancetracking.
  • Conduct market research and analysisto identify trends opportunities and competitive insights andprovide recommendations for marketingstrategies.
  • Coordinate with internaldepartments such as clinical services administration and patientexperience to gather information and ensure alignment of marketingefforts with organizational objectives.
  • Buildand maintain relationships with external stakeholders includingphysicians referring providers community organizations and mediaoutlets to promote collaboration and enhance the hospitalsreputation.
  • Plan and organize events such ashealth fairs seminars workshops and community outreach programs toincrease awareness of hospital services and engage with the localcommunity.
  • Monitor and analyze the performanceof marketing initiatives using key metrics and analytics tools andprepare regular reports for management review.
  • Stay updated on industry trends best practices and regulationsrelated to healthcare marketing and incorporate new ideas andtechnologies into marketingstrategies.
  • .Support the Marketing Manager indeveloping marketing plans budgets and objectives and assist in theimplementation of marketing projects asneeded.

Qualifications:
  • Bachelorsdegree in Marketing Business Administration Communications orrelated field required; Masters degree is aplus.
  • Proven experience in marketing preferablyin the healthcare industry.
  • Strongunderstanding of marketing principles and techniques with knowledgeof digital marketing social media and content marketingstrategies.
  • Excellent communication andinterpersonal skills with the ability to build relationships andcollaborate effectively with internal and externalstakeholders.
  • Creative thinking andproblemsolving abilities with a focus on innovation and continuousimprovement.
  • Ability to work independentlymanage multiple projects simultaneously and meet deadlines in afastpaced environment.
  • Knowledge of healthcareregulations and compliance requirements related to marketing andadvertising.

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