Marketing Executive
2 months ago
KeyResponsibilities:
- Developand execute marketing campaigns to promote hospital servicesspecializations and events through various channels such as digitalmarketing social media print andevents.
- Collaborate with the marketing team tocreate compelling content including blog posts articles socialmedia posts and multimedia materials to engage target audiences anddrive traffic to the hospitals website.
- Managesocial media accounts and online presence including contentcreation community engagement and performancetracking.
- Conduct market research and analysisto identify trends opportunities and competitive insights andprovide recommendations for marketingstrategies.
- Coordinate with internaldepartments such as clinical services administration and patientexperience to gather information and ensure alignment of marketingefforts with organizational objectives.
- Buildand maintain relationships with external stakeholders includingphysicians referring providers community organizations and mediaoutlets to promote collaboration and enhance the hospitalsreputation.
- Plan and organize events such ashealth fairs seminars workshops and community outreach programs toincrease awareness of hospital services and engage with the localcommunity.
- Monitor and analyze the performanceof marketing initiatives using key metrics and analytics tools andprepare regular reports for management review.
- Stay updated on industry trends best practices and regulationsrelated to healthcare marketing and incorporate new ideas andtechnologies into marketingstrategies.
- .Support the Marketing Manager indeveloping marketing plans budgets and objectives and assist in theimplementation of marketing projects asneeded.
Qualifications:
- Bachelorsdegree in Marketing Business Administration Communications orrelated field required; Masters degree is aplus.
- Proven experience in marketing preferablyin the healthcare industry.
- Strongunderstanding of marketing principles and techniques with knowledgeof digital marketing social media and content marketingstrategies.
- Excellent communication andinterpersonal skills with the ability to build relationships andcollaborate effectively with internal and externalstakeholders.
- Creative thinking andproblemsolving abilities with a focus on innovation and continuousimprovement.
- Ability to work independentlymanage multiple projects simultaneously and meet deadlines in afastpaced environment.
- Knowledge of healthcareregulations and compliance requirements related to marketing andadvertising.
digitalmarketing,market research,healthcare,relationshipbuilding,healthcare regulations,healthcaremarketing,budgeting,analysis,content creation,marketingstrategies,social media,event planning
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