Marketing Executive

2 months ago

Udaipur, India GFL Recruitment Private Limited Full time
As a Marketing Executive in healthcare you will be responsible for developing and implementing marketing strategies to promote the hospitals services attract patients and enhance brand awareness. You will work closely with the marketing team to execute campaigns analyze market trends and engage with stakeholders to achieve organizational goals.
Key Responsibilities:
  • Develop and execute marketing campaigns to promote hospital services specializations and events through various channels such as digital marketing social media print and events.
  • Collaborate with the marketing team to create compelling content including blog posts articles social media posts and multimedia materials to engage target audiences and drive traffic to the hospitals website.
  • Manage social media accounts and online presence including content creation community engagement and performance tracking.
  • Conduct market research and analysis to identify trends opportunities and competitive insights and provide recommendations for marketing strategies.
  • Coordinate with internal departments such as clinical services administration and patient experience to gather information and ensure alignment of marketing efforts with organizational objectives.
  • Build and maintain relationships with external stakeholders including physicians referring providers community organizations and media outlets to promote collaboration and enhance the hospitals reputation.
  • Plan and organize events such as health fairs seminars workshops and community outreach programs to increase awareness of hospital services and engage with the local community.
  • Monitor and analyze the performance of marketing initiatives using key metrics and analytics tools and prepare regular reports for management review.
  • Stay updated on industry trends best practices and regulations related to healthcare marketing and incorporate new ideas and technologies into marketing strategies.
  • .Support the Marketing Manager in developing marketing plans budgets and objectives and assist in the implementation of marketing projects as needed.

Qualifications:
  • Bachelors degree in Marketing Business Administration Communications or related field required; Masters degree is a plus.
  • Proven experience in marketing preferably in the healthcare industry.
  • Strong understanding of marketing principles and techniques with knowledge of digital marketing social media and content marketing strategies.
  • Excellent communication and interpersonal skills with the ability to build relationships and collaborate effectively with internal and external stakeholders.
  • Creative thinking and problemsolving abilities with a focus on innovation and continuous improvement.
  • Ability to work independently manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
  • Knowledge of healthcare regulations and compliance requirements related to marketing and advertising.

digital marketing,market research,healthcare,relationship building,healthcare regulations,healthcare marketing,budgeting,analysis,content creation,marketing strategies,social media,event planning

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