Chief Digital Strategist

2 days ago

dombivli, India beBeeDigitalGrowth Full time

Job DescriptionAbout Tidal Services is reshaping the UK home services market. They're building the country's leading tech-enabled service marketplace through rapid organic growth and a high volume of strategic acquisitions.The company connects thousands of customers with trusted local window cleaners and uses modern marketing and technology to bring a traditional industry into the digital age. Over the next few years, they plan to complete hundreds of acquisitions and scale beyond £100m in annual revenue.A New Opportunity Awaits:They're now hiring a Head of Digital Growth - someone who can operate at speed, take ownership, and build the systems that let them scale.This role will lead digital growth across their SaaS platform, national marketplace, affiliate programme, and acquisition sourcing. The successful candidate will design and deliver growth plans, run campaigns end-to-end, and ensure every initiative is executed accurately, tracked properly, and reported clearly.Your Key Responsibilities:Plan, launch, and optimize campaigns across Meta, Google, TikTok, and other channels.Manage customer and provider acquisition, improving CAC, conversion, and retention.Build and refine funnels, CRM automation, and lifecycle marketing.Set up creative testing frameworks that balance experimentation with ROI.Affiliate and Partner GrowthManage and expand their affiliate and referral programmes.Build systems to onboard, track, and reward affiliates.Automate performance reporting.Drive customer and provider acquisition through partners.AI and AutomationUse AI tools to automate reporting, creative production, and campaign workflows.Work with tools like n8n, Zapier, and ChatGPT to streamline tasks.Explore new AI applications to improve quality, consistency, and speed.Reporting and AccountabilityBuild dashboards, spreadsheets, and reporting systems across regions and business units.Detailed weekly and monthly performance updates are required.Analyze trends and recommend improvements backed by data.Execution and CollaborationRun multiple growth projects simultaneously with clear ownership.Work closely with product, operations, and acquisitions teams.Manage freelancers or agencies for creative and paid media.Create processes that let them roll out marketing across new locations and acquired businesses.Requirements6–10 years in digital or performance marketing.Proven ability to lead and deliver growth initiatives independently.Strong experience with Meta Ads, Google Ads, CRM, and automation.Confident working with data, dashboards, and structured reporting.Comfortable using AI and automation tools.Highly organized, detail-driven, and proactive.UK-based, fully remote, and confident working with high accountability.BenefitsA competitive salary based on experience.A performance bonus tied to growth KPIs.Potential equity and long-term incentives.The chance to build the growth engine of a national brand.Why Join Us?Tidal is scaling quickly, combining technology, acquisitions, and modern marketing to build something big. You'll have real ownership, the scope to move fast, and the chance to design the systems that power our next stage of growth.],

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