Social Media Analyst

3 weeks ago

delhi, India Softude Full time

Job Title: Social Media Analyst

Location: Indore, MP

Mode of Working : Remote / Onsite

Responsibilities

Develop and execute organic marketing strategies across various social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and Twitter.

Create, curate, and schedule engaging content tailored to each platform to build brand awareness, increase audience engagement, and foster community growth.

Monitor and respond to comments, messages, and mentions across social media channels in a timely and professional manner, fostering positive interactions and relationships with followers.

Implement best practices for organic growth, including hashtag research, community engagement, and user-generated content campaigns.

Conduct regular audits of social media profiles to ensure branding consistency, optimize profiles for searchability, and identify areas for improvement.

Analyse social media performance metrics such as reach, engagement, and follower growth, and use insights to refine content strategy and improve overall performance.

Stay updated with industry trends and platform updates, incorporating new features and strategies into social media activities to maximize reach and engagement.

Collaborate with cross-functional teams to align social media efforts with overall business goals and integrate social media campaigns with other marketing initiatives

Identify and leverage opportunities for partnerships, collaborations, and influencer relationships to expand reach and enhance brand credibility.

Prepare regular reports and presentations on social media performance, providing insights and recommendations for future strategies and tactics.

Possesses strong ad copywriting skills for creating persuasive and engaging ad content.

Should effectively communicate campaign strategies and results.

Qualifications

Proficiency in social media paid platforms and related tools.
Having experience in managing Facebook and Instagram.
Strong analytical skills to interpret data and make data-driven decisions.
Good understanding of digital marketing principles and best practices.
Excellent ad copywriting skills for creating compelling and persuasive ad content.
Strong attention to detail and organizational needs.
Up-to-date knowledge of the latest trends and advancements in paid marketing

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