Group Brand Solutions Manager
2 weeks ago
Experience Required:
- 6+ years in a relevant field of work
Major Roles & Responsibilities:
- Implement SOPs, track budgets, follow processes, evaluate TATs, and set expectations streamlining the communication functions between stakeholders and employees.
- Create a team culture that is built on quality, trust, and superior specialist skill sets, breeds success fosters effective teamwork and relationships at the workplace, and spreads an integrated mindset among all the key stakeholders.
- Manage and track monthly, quarterly, and annual budgets for your brands by virtue of AOPs or quarter-planning activities.
- Plan and aid in the implementation of integrated strategies on brands, by driving business value for them.
- Establish processes/systems for cross-selling client services across the company. Identify opportunities within the teams to take up more business/projects and work with Business Development Team to plug the gaps.
- Provide training support to the team as and when required and provide guidance.
- Implement ways of working/processes/schedules to course-correct, in case of any escalations from the clients/brands.
- Implement a robust schedule for the following:
- Invoice/Estimate Tracking
- KPI Sheets for Every Client
- P&L Management for the team
- Manpower mapping, Salary Budgeting & Succession Planning for the business unit
- Develop a mechanism for clients to experience the depth of our service offerings, in order to drive growth in line with company imperatives to increase the value per client and billings per client.
- Identify opportunities for mining existing brands as well as build projects for the teams in order to aid in meeting targets.
- Identify and develop PR opportunities that create a favorable image for the team and the company at large.
- Facilitate effective payment collection from clients, to ensure the company's financial liquidity.
- Analyzing data, drawing insights, and making data-driven recommendations. Knowledge of tools like Google Analytics or other marketing analytics platforms
- Collaborate with cross-functional teams such as creative, content, and technical teams to develop and execute digital marketing campaigns. Ensure effective communication and coordination among team members within the business unit.
- Identify opportunities to upsell additional digital marketing services to existing clients. Renew contracts and negotiate terms for continued collaboration.
Skills Required:
- Strong project management skills, with the ability to manage multiple projects and meet deadlines.
- Excellent communication skills, with the ability to communicate effectively with clients, team members, and stakeholders.
- Strong leadership skills, with the ability to create a team culture that fosters effective teamwork and relationships at the workplace.
- Strong financial management skills, with the ability to manage budgets and ensure financial liquidity.
- Experience in planning and implementing integrated strategies on brands, driving business value for them.
- Knowledge of cross-selling client services and identifying opportunities for more business/projects.
- Ability to provide training support to the team and implement ways of working/processes/schedules to course-correct.
- Basic knowledge of KPI sheets, P&L management, manpower mapping, salary budgeting, and succession planning.
- Creative problem-solving attitude and ability to identify and develop PR opportunities.
- Ability to facilitate effective payment collection from clients to ensure timely payment.
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