Unikon.ai | Content Strategist | india
6 days ago
About the Role:
We are looking for an experienced and versatile Content Strategist who brings a strong copywriting background and expertise in crafting high-impact content for ads, scripts, campaigns, SEO, and websites. You will play a pivotal role in shaping our brand voice, ensuring consistency across all touchpoints, and driving engagement through compelling narratives.
Key Responsibilities:
- Strategic Planning: Develop and execute comprehensive content strategies tailored to various channels and objectives, ensuring alignment with business goals.
- Copy Creation: Write and optimize persuasive copy for advertisements, website content, marketing campaigns, and video scripts.
- SEO Optimization: Conduct keyword research and implement SEO best practices to improve content visibility and organic reach.
- Campaign Development: Collaborate with the marketing team to ideate and execute innovative content campaigns that drive results.
- Content Management: Manage website content strategy and updates, ensuring a seamless and engaging user experience.
- Performance Analysis: Analyze content performance metrics to refine strategies and optimize outcomes.
- Cross-Team Collaboration: Work closely with designers, developers, and marketing teams to deliver cohesive and impactful campaigns.
- Trend Monitoring: Stay updated with industry trends, competitor strategies, and emerging tools to enhance content effectiveness.
Qualifications:
- Proven experience as a Content Strategist or Copywriter with expertise in ad copy, scriptwriting, and campaign content.
- Strong portfolio showcasing diverse content types, including ads, scripts, SEO-optimized articles, and website content.
- In-depth understanding of SEO principles and tools such as Google Analytics, SEMrush, or Ahrefs.
- Exceptional storytelling and editing skills with a keen eye for detail.
- Proficiency in content management systems (e.g., WordPress).
- Strong project management and multitasking abilities.
Preferred Skills:
- Familiarity with digital marketing tools like HubSpot, Marketo, or similar platforms.
- Experience in creating content for multimedia platforms such as videos or podcasts.
- Knowledge of UX writing and its integration into website content.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work on diverse and high-impact projects.
- A supportive and collaborative team environment.
- Professional development opportunities to grow your skills and career.
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