Performance Manager
8 hours ago
Company Description
Experiences Digital is a leader in digital media channels, specializing in content production, tech solutions, and digital signage services. Our focus is on generating predictable, sustainable, and scalable growth for our clients.
Position Overview:
We are seeking a dynamic and results-driven Performance Marketing Manager with specific expertise in Meta (Facebook/Instagram) and Google advertising platforms. The ideal candidate will have a proven track record of managing and optimizing campaigns on these platforms to drive performance and achieve business objectives.
Key Responsibilities:
Develop and execute performance marketing strategies specifically for Meta (Facebook/Instagram) and Google Ads.
Monitor and analyze campaign performance metrics on these platforms to ensure objectives are met and provide actionable insights for optimization.
Manage budgets for marketing campaigns, ensuring maximum ROI and efficiency.
Collaborate with cross-functional teams to create compelling ad creatives and landing pages tailored for Meta and Google that drive conversions.
Conduct A/B testing on Meta and Google campaigns to identify high-performing strategies and continuously improve campaign performance.
Stay updated with the latest trends, tools, and best practices in Meta and Google advertising.
Prepare detailed reports on campaign performance and present findings to stakeholders.
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