DTC Ecommerce Media Buying Professional

4 days ago

alappuzha, India beBeePerformanceMarketing Full time

Google Ads Media Buyer – DTC eCommerce RoleWe are seeking an experienced Google Ads Media Buyer to independently manage and scale campaigns across Search, Shopping, PMAX, and YouTube for our D2C brands.In this role, you will be responsible for planning, launching, optimizing & scaling campaigns on Search, Shopping, PMAX, and YouTube.You will also optimize ROAS, CAC, conversion volume & new customer rate by conducting keyword research, competitor analysis, audience mapping, and setting up GTM, GA4, Merchant Center feeds, and conversion tracking.Responsibilities:Campaign Management: Manage 6–8 D2C brands on Google Ads, plan, launch, optimize & scale campaigns on Search, Shopping, PMAX, and YouTube.Optimization: Optimize ROAS, CAC, conversion volume & new customer rate by conducting keyword research, competitor analysis, audience mapping, and setting up GTM, GA4, Merchant Center feeds, and conversion tracking.Analysis: Conduct regular campaign analysis to identify areas of improvement and implement data-driven decisions.Requirements:Experience: 2+ years of experience in Google Ads media buying or a related field.Skillset: Strong knowledge of Google Ads platforms, including Search, Shopping, PMAX, and YouTube.Education: Bachelor's degree in Marketing, Business, or a related field.Benefits:Competitive Salary: We offer a competitive salary and benefits package.Opportunities for Growth: We provide opportunities for growth and professional development.Diverse Work Environment: We have a diverse work environment that values collaboration and teamwork.

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