Copywriter

2 days ago

tamil nadu, India The Friday Project Full time

About The RoleWe are looking for a copywriter who can turn brand strategy into clear, on brand content for social. You will write daily for multiple F&B, lifestyle, skincare, hospitality, and jewellery brands. You will collaborate with strategy, design, video, and account teams to ship work on time and at a high standard.What You Will DoWrite platform specific copy: Instagram captions, Reel hooks, YouTube Shorts scripts, static post copy, story frames, carousels, and community repliesDraft ad copy for Meta and Google: headlines, primary text, descriptions, and variations for testingScript short format videos: cold opens, VO lines, cut points, CTAs, and storyboardsBuild monthly content calendars with angle, hook, CTA, and reference linksTurn brand decks and inputs into tone of voice guides and messaging pillarsResearch competitors, trends, hashtags, seasonal moments, and local cultural hooksAdapt long form to short form and vice versa: blog posts, emails, landing pages, menu blurbs, in store copyPartner with designers and editors to align copy with visuals and motionProofread for grammar, clarity, and brand consistencyTrack performance of key posts and recommend next stepsJoin shoots when needed to guide lines and on screen textWrite in English and basic Tamil when requiredWhat You Will Bring2 to 4 years of copywriting experience in a social media or creative agencyStrong portfolio with short format content, ad copy, and brand storytellingClear understanding of Instagram, Reels, Shorts, LinkedIn, and basic ad platformsComfort with quick turnarounds, feedback, and multi brand jugglingSolid grammar, clean structure, and an eye for simple persuasive linesBonus skills: bilingual Tamil, basic SEO, email flows, and UGC scriptingHow We WorkWeekly content reviews and brainstormsMonthly calendars and shoot plansClear briefs with audience, purpose, format, length, and CTAEdits tracked in docs and delivered on timeSuccess Looks LikeHooks that hold attention in the first three secondsCaptions that are on brand and drive saves, shares, and commentsAd copy variants that improve CTR and CPA over timeCalendars that ship on schedule with minimal reworkClean files and documentation that the team can pick up easily

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