Senior Sales Engineer

1 day ago


tamil nadu, India SAS AUTOMATION PVT LTD Full time

Job Description: Senior Sales Engineer – Industrial Automation (South Region)LocationBase: Chennai/BengaluruTerritory Responsibility:Chennai, Bengaluru, Hyderabad, Hosur, KeralaRole OverviewWe are seeking a highly driven Senior Sales Engineer – Industrial Automation with strong experience in selling PLC, SCADA, VFD, DCS, Servo Systems, and Industrial Ethernet Switches. The candidate should have excellent customer relationships, strong capability in sales planning, strategy execution, and target-driven performance, and proven experience in building and managing sales teams across multi-state regions.Key Responsibilities Sales & Business DevelopmentDrive regional sales for PLC, SCADA, VFD, DCS, Servo Systems, and Industrial Ethernet solutions.Achieve monthly, quarterly, and annual order booking targets.Develop and execute state-wise and industry-wise sales plans aligned with organizational goals.Identify and convert opportunities with end users, EPCs, OEMs, consultants, and system integrators.Sales Strategy & PlanningPrepare annual sales plans, monthly forecasts, and opportunity pipelines.Implement solution-based selling strategies (hardware + software + services).Drive key verticals such as Pharma, Steel, Mining, Automotive, FMCG, Data Centers, and Infrastructure.Maintain 3× pipeline coverage against monthly targets.Lead pricing, negotiation, and deal-closure strategies.Target-Based Execution & ReportingEnsure strict adherence to target-based work culture and KPIs:Monthly order bookingProposal conversion ratioNew customer acquisitionKey account growthConduct weekly pipeline and review meetings.Submit MIS reports, forecasts, and management dashboards.Customer Relationship ManagementBuild long-term, trust-based relationships with key customers across regions.Act as a strategic partner by understanding technical requirements and business objectives.Ensure customer satisfaction through close coordination with engineering, project, and service teams.Team Leadership & DevelopmentBuild, manage, and mentor a regional sales and pre-sales team.Define individual targets and monitor performance.Conduct regular training, joint customer visits, and performance reviews.Develop second-line leadership and scalable sales capability.Market Intelligence & GrowthTrack competitor activity, market trends, and emerging technologies.Identify expansion opportunities in existing and new accounts.Support management with inputs for business planning and growth strategies.Required Experience & Skills3–5 years of experience in industrial automation sales (minimum 3–5 years in a managerial role preferred).Strong hands-on exposure to PLC, SCADA, VFD, DCS, Servo, Industrial Networking.Proven experience in regional sales management and multi-state territory handling.Strong customer bonding, negotiation, and communication skills.Experience in sales planning, strategy execution, and target achievement.Willingness to travel extensively across East and South regions.Educational QualificationBachelor’s degree in Electrical / Electronics / Instrumentation / Automation Engineering (preferred).Added AdvantageExperience with reputed automation brands or system integrators.Exposure to BMS, EMS, Industry 4.0, and digital / AI-enabled automation solutions.What We OfferLeadership role with high visibility and growth potential.Opportunity to manage marquee customers and large-scale projects.Competitive compensation with performance-linked incentives.Clear career path toward Regional Head / Business Head roles.


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