Manager Product Marketing

Title: Manager Product Marketing – CyberGRC

Job Location : - Bengaluru

We are seeking a strategic, customer-focused, results-oriented Product Marketing Manager to lead product prioritization and go-to-market efforts for our CyberGRC solutions. Based in Bangalore , you will play a global role at the intersection of product strategy, customer insight, and sales enablement, helping us bring our AI-first vision to life in a fast-evolving market.

This role is ideal for someone who combines deep domain knowledge in cybersecurity and GRC with strong product understanding, messaging skills, and a collaborative, execution-focused mindset. You’ll work cross-functionally with Product, Sales, Enablement, Customer Success, and Demand Generation to fuel product adoption, pipeline growth, and customer impact.

Key Responsibilities

Voice of Customer & Market Insight (including Analyst Reviews)

• Conduct ongoing customer, prospect, and market research to identify needs, pain points, trends, use cases, and opportunities.
• Maintain detailed buyer personas, competitive analyses, and customer journey maps that drive segmentation and messaging decisions.
• Integrate feedback from analysts and regulatory trends in the cybersecurity and risk landscape. Prepare and participate in analyst reviews (Forrester, Gartner, IDC, etc.)

Product Prioritization, Launch & Cross-Functional Alignment

• Work closely with Product Management to communicate roadmaps, prioritize features based on customer feedback, and align messaging with technical capabilities.
• Lead planning and execution of product launches, ensuring internal and external readiness.
• Track and report on the impact of product marketing activities, iterating strategies based on performance data.

Go-to-Market Strategy & Messaging

• Define and execute the go-to-market strategy for MetricStream’s CyberGRC products, collaborating closely with Product Marketing leadership, Product Management and global Marketing teams.
• Own product positioning, messaging , and content strategies that communicate our differentiated value across industries and buyer types.
• Translate product capabilities into customer-centric value propositions aligned to business challenges and use cases.

Sales Enablement & Strategic Support

• Create and maintain impactful sales tools including pitch decks, solution briefs, battlecards, use cases, and competitive intelligence.
• Support the Enablement team in training field teams on messaging, product value, and objection handling.
• Serve as a subject matter expert in strategic deals and internal product briefings for cross-functional stakeholders.

Content & Campaign Development

• Collaborate with Demand Generation and Field Marketing teams to design integrated campaigns that drive awareness, engagement, and pipeline.
• Partner to create high-quality content including webinars, case studies, blogs, white papers , and email assets.
• Ensure consistent messaging and voice across all customer touchpoints, reinforcing MetricStream’s AI-first leadership.

Skills and Experience

• 8+ years of B2B product marketing experience in enterprise SaaS, ideally in cybersecurity, risk, compliance, or cloud platforms.
• Strong understanding of cyber risk frameworks (e.g., NIST, ISO, FAIR) , enterprise security buyers, and global regulatory environments.
• Demonstrated success in customer feedback, product development , go-to-market planning, positioning, enablement , and cross-functional execution.
• Excellent communication, writing, and storytelling skills. Able to translate complex concepts into business value.
• Experience working across Product, Sales, Customer Success, and Demand Gen teams to deliver measurable business impact.

Preferred Skills

• Background in GRC or risk platform marketing is strongly desired. Cyber experience preferred.
• Strong analytical and strategic thinking skills. Comfortable using data to validate and refine messaging.
• Self-starter with excellent project management skills, able to thrive in a fast-paced, global environment.

Why Join MetricStream

• Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.
• Work on AI-first, market-leading solutions that power the risk strategies of the world’s top enterprises.
• Collaborate with global teams and senior leadership to shape product and marketing direction.
• Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.

Education

• Bachelor's or Master's degree in Cybersecurity, Information Technology, Risk Management, or related discipline.