Product Marketing Manager

HCL AppScan, AI-powered Application Security Platform for Modern Development, is seeking an experienced and strategic Director of Product Marketing to lead our product marketing efforts. This role is crucial for driving the market success and growth of our AppScan portfolio. The ideal candidate will possess a deep understanding of application security, software development lifecycles, and the competitive landscape.

As a senior leader, you will manage and mentor a team of product marketers , provide strategic direction , and foster a culture of collaboration and innovation. You will be responsible for defining our go-to-market strategies, positioning, messaging, and sales enablement, ensuring that our products resonate with target audiences and drive significant business impact.

Responsibilities

• Develop and Execute Go-to-Market Strategies: Lead the planning and execution of comprehensive go-to-market strategies for new product launches and existing product enhancements. This includes defining target markets, buyer personas, and competitive differentiation.
• New Version Launches - Planning and Execution: Orchestrate the end-to-end launch plan for new product versions, major features, and significant updates, ensuring maximum market impact and adoption.
• Product Positioning and Messaging: Craft compelling and differentiated product positioning and messaging that highlights the unique value proposition of HCL AppScan solutions. Ensure consistent messaging across all internal and external communications.
• Content Creation and Thought Leadership: Develop high-quality marketing content, including datasheets, whitepapers, presentations, videos, solution briefs, case studies, website copy, and blog posts. Provide strategic thought leadership in the application security domain, representing HCL AppScan at key industry forums and influencing market direction.
• Sales Enablement: Collaborate closely with the sales team to create effective sales tools, training materials, and competitive intelligence to empower them to effectively articulate the value of HCL AppScan products.
• Cross-Functional Collaboration: Work closely with product management, engineering, sales, and corporate marketing teams to ensure alignment on product roadmap, launch plans, and overall business objectives.
• Demand Generation Support: Partner with demand generation teams to develop and execute integrated marketing campaigns that drive leads and pipeline for HCL AppScan.
• Team Management: Build, mentor, and lead a high-performing product marketing team. Foster professional growth, provide coaching and feedback, and ensure operational excellence across all product marketing initiatives.
• Analyst Relations: Support engagement with leading industry analysts to ensure favorable positioning and comprehensive coverage of HCL AppScan solutions.

Qualifications

• 15+ years of experience in product marketing, with at least 5+ years in a leadership role, preferably within the application security or cybersecurity software industry.
• Proven track record of successfully launching and growing enterprise software products.
• Domain Expertise:
• Strong understanding of application security concepts, including SAST, DAST, IAST, and SCA.
• Familiarity with the DevSecOps and SDLC processes.
• Knowledge of the competitive landscape in application security.
• Marketing Skills:
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• Strong analytical skills to interpret market data and make data-driven decisions.
• Proficiency in creating sales enablement tools and training materials.
• Leadership & Collaboration:
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders at all levels.
• Excellent interpersonal skills and a collaborative approach.
• Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.

What We Offer

• Opportunity to lead product marketing for a leading application security solution.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.