Product Marketing Manager

About DataWeave

DataWeave is a cutting-edge AI-powered digital commerce analytics platform that empowers retailers with competitive intelligence and equips consumer brands with digital shelf analytics at a global scale.

• 500+ billion data points aggregated
• 400,000+ brands, 4,000+ websites, 20+ industries covered
• 200+ employees across San Francisco, Seattle, Austin, Toronto, Bengaluru, and Coimbatore

Our technology enables retailers to make smarter pricing and merchandising decisions, while consumer brands optimize digital shelf performance across share of search, content quality, price competitiveness, and stock availability.

About the Role

We are looking for a Manager – Product Marketing & Brand Awareness to lead strategic initiatives that position, launch, and scale our analytics products globally.

This is a high-impact role at the intersection of marketing, product, sales, and customer success. You will be responsible for deeply understanding our buyers, shaping narratives that clearly convey our value proposition, and enabling go-to-market teams to drive demand, adoption, and revenue.

At the same time, you will elevate DataWeave’s brand presence through analyst relations, media engagement, influencer partnerships, and thought leadership initiatives—ensuring we are seen as a trusted leader in AI-powered competitive intelligence and digital shelf analytics.

Key Responsibilities

1. Product Marketing & Go-to-Market

• Own product positioning and messaging to clearly articulate differentiated value.
• Lead go-to-market planning for product launches, including frameworks, collateral, and enablement content.
• Equip sales and customer success with narratives, decks, battle cards, objection handling material, and use cases.
• Conduct market research and competitive analysis to inform positioning, roadmap, and sales strategy.
• Partner with cross-functional teams (Product, Demand Gen, Events) to drive integrated campaigns and thought leadership.

2. Brand Awareness & Thought Leadership

• Develop and execute strategies that reinforce DataWeave’s leadership.
• Manage analyst relations (Gartner, Forrester, IDC, etc.) to influence industry reports.
• Drive media relations and industry commentary with leadership team.
• Own press releases, podcasts, influencer collaborations, and strategic announcements.
• Identify speaker engagements, webinars, and panels to enhance executive visibility.

3. Website, Messaging & Partner Marketing

• Refine and maintain consistent brand messaging across all channels.
• Collaborate with product marketing & design to ensure product pages are compelling.
• Support partner marketing initiatives—co-branded campaigns, webinars, and events.
• Oversee brand presence and visibility at industry events.

Requirements

• 8–12 years’ experience in product/brand/content marketing or corporate communications in B2B SaaS .
• Bachelor’s/Master’s degree in Marketing, Communications, Journalism, Business, or related.
• Proven success in go-to-market strategy for enterprise or mid-market software products.
• Strong background in content strategy, PR, and media engagement with industry coverage.
• Exceptional storytelling & messaging skills—translate complex tech into compelling narratives.
• Hands-on experience in press releases, content distribution, and digital marketing campaigns .
• Familiarity with competitive intelligence, digital shelf analytics, or retail/eCommerce data platforms is a plus.
• Experience in partner/co-marketing initiatives (events, webinars, joint content).
• Strong project management skills in a fast-paced, data-driven startup .
• Based in Bengaluru ; willing to work from the office at least 3 days/week .