Lead - Growth Manager (MSME)

2 months ago

gurgaon, India IndusInd Bank Full time

Role Details
As a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of IndusInd Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through cross-sell, upsell, and adoption of MSME digital banking services like Transactions, Remittance, Trade, Bill Payments etc, ).
In this role, you will shape the “MSME Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.

A. Customer Engagement:
o Work on initiatives/levers to increase the traffic on bank’s MSME app channels (mobile/net) with an objective to increase conversion from target bases and drive adoption among the new/existing consumers.
o Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
o Improve conversion funnel continuously by driving optimization of digital journey
o Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
o Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
B. Product Enhancement
o Be the voice- of MSME customer in shaping the new set of features/products that the bank should launch
o Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
o Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
o Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
o Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

Work Experience
6+ years of relevant experience in growth/product marketing for a digital business/apps
Customer centric mindset and eye for detail is a must
Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required
Prior experience of executing D2C, B2B, MSME campaigns and content strategy
Experience in managing digital portfolio for a bank/fintech/NBFC is a plus

  • Lead - Growth Manager (MSME)

    3 weeks ago

    Gurgaon, India IndusInd Bank Full time

    Role Details As a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of IndusInd Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through...

  • Lead - Growth Manager (MSME)

    6 days ago

    gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of IndusInd Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through...

  • Lead - Growth Manager (MSME)

    2 months ago

    gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of IndusInd Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through...

  • Lead - growth manager (msme)

    7 days ago

    Gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of Indus Ind Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through...

  • Lead - growth manager (msme)

    3 weeks ago

    Gurgaon, India IndusInd Bank Full time

    Role Details As a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of Indus Ind Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through...

  • Lead - Growth Manager (MSME)

    1 month ago

    Gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead - Growth Manager for MSME mobile app, you will be responsible to drive the adoption & engagement for the app across MSME segments of IndusInd Bank. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value (through...

  • MSME Growth Manager

    7 days ago

    Gurgaon, Haryana, India IndusInd Bank Full time

    Role DetailsAs a Lead - Growth Manager for MSME mobile app, you will be responsible for driving adoption and engagement for the app across MSME segments of IndusInd Bank. You will be a crucial part of the Digital Banking team, responsible for crafting and executing the strategy around MSME App adoption and driving customer value through cross-sell, upsell,...

  • Growth Manager

    1 week ago

    Gurgaon, Haryana, India IndusInd Bank Full time

    Role OverviewAs a Senior Growth Manager for MSME mobile app at IndusInd Bank, you will be responsible for driving the adoption and engagement of the app across MSME segments. This role is part of the Digital Banking team and involves crafting and executing strategies to boost MSME App adoption and drive customer value through cross-sell, upsell, and adoption...

  • Digital Growth Strategist

    4 weeks ago

    Gurgaon, Haryana, India IndusInd Bank Full time

    Job Title: Lead - Growth Manager (MSME)IndusInd Bank is seeking a highly skilled and experienced Lead - Growth Manager (MSME) to join our Digital Banking team. As a key member of our team, you will be responsible for driving the adoption and engagement of our MSME mobile app across various segments of our customer base.Key Responsibilities:Develop and...

  • Digital Growth Strategist

    4 weeks ago

    Gurgaon, Haryana, India IndusInd Bank Full time

    Role OverviewAs a Lead - Growth Manager for MSME mobile app, you will be responsible for driving the adoption and engagement of the app across MSME segments of IndusInd Bank. This role is part of the Digital Banking team, and you will be responsible for crafting and executing the strategy around MSME App adoption and driving customer value through...

  • Lead Growth Manager

    3 weeks ago

    Gurgaon, India IndusInd Bank Full time

    Role Details As a Lead Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and...

  • Lead Growth Manager

    2 days ago

    gurgaon, India IndusInd Bank Full time

    Role Details As a Lead Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and...

  • Lead growth manager

    7 days ago

    Gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and...

  • Lead Growth Manager

    5 months ago

    gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and...

  • Lead growth manager

    3 weeks ago

    Gurgaon, India IndusInd Bank Full time

    Role Details As a Lead Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and...

  • Lead Growth Manager

    6 days ago

    gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and...

  • Lead Growth Manager

    2 months ago

    gurgaon, India IndusInd Bank Full time

    Role DetailsAs a Lead Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and...

  • Growth Marketing Lead

    4 weeks ago

    Gurgaon, India Roobaroo Walks Full time

    Company DescriptionRoobaroo Walks redefines Heritage Discovery with fun, intuitive, and engaging experiences. They offer Heritage Walks & Tours in cities, a Mobile Application for self-guided exploration, and a network of locals sharing city pride. As we enter an exciting growth phase, we’re looking for a growth marketing expert to lead our revenue growth...

  • Growth Manager

    7 months ago

    gurgaon, India Adani Digital Labs Full time

    Role Mission and Responsibilities:Develop and implement strategies/plans to achieve growthConduct market research and analyze consumer trends. Make informed decisions of what should we experiment with.Monitor market dynamics, including consumer preferences, industry trends, and regulatory changes, and adjust category strategies accordingly.Think of...

  • Growth marketing manager

    3 weeks ago

    Gurgaon, India Devtron Inc. Full time

    About Devtron : Devtron focuses on supporting the Dev Ops and Kubernetes ecosystem with user-friendly solutions for software delivery and management. It offers an open-source software delivery platform designed to streamline complex Dev Ops workflows and enhance Kubernetes management. We enable engineering teams around the world to focus on building...