Digital Content Analyst

2 weeks ago


moradabad, India beBeeMonitoring Full time

Job Title: Monitoring ExpertAs a Monitoring Expert, you'll be responsible for tracking, analyzing and reporting on online content and conversations across digital platforms. Your keen understanding of digital trends will help you identify actionable insights, flag potential crises and contribute to reputation management strategies.You'll work with social listening tools like Sprinklr, Brandwatch, Talkwalker or equivalent to monitor brand mentions, track conversations and engage or escalate using Social CRM tools. Your strong analytical skills will help you classify conversation data, analyze sentiment and extract relevant insights tied to product experience, user perception and brand engagement.You'll also assist in creating reports using relevant tools and dashboards, highlighting key insights, trends, spikes or potential opportunities for improving brand reputation or engagement. With your proactive approach to issue tracking, you'll maintain monitoring coverage, escalation response and resolution timelines as per SLAs.To excel in this role, you should have hands-on experience with social listening tools, familiarity with Social CRM platforms and analytics dashboards. Fluency in Hindi and English is essential for effective communication, reporting and coordination with internal teams.Key Responsibilities:Monitor online content and conversations across digital platformsAnalyze and report on digital trends and sentimentsWork with social listening tools to track brand mentions and conversationsClassify conversation data, analyze sentiment and extract insightsAssist in creating reports using relevant tools and dashboards



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