Digital Growth Strategist

1 week ago

bangalore, India beBeeMarketing Full time

Job Description:We are seeking a seasoned marketing professional to lead our CRM efforts. As the Manager - CRM, you will spearhead strategy and execution to engage our growing user base.This key function in marketing focuses on driving revenue from users who have not previously chosen our offerings. Experience with industry-leading CRM and marketing automation platforms is essential.Main Responsibilities:Develop quarterly planning and revenue targetsCreate detailed campaign deployment plans for growth initiativesWork closely with cross-functional teams to drive business outcomesFormulate content and segmentation strategies based on internal business units and consumer behaviorConduct experiments on user segmentation and personalizationMaintain a balance between growth and user experience for long-term successRequired Skills & Qualifications:Bachelor's degree in marketing, business, or related field (MBA advantageous)4-7 years of CRM experience in a rapidly growing digital-first businessBias for action and desire to make an impactProven experience in deploying marketing campaigns across channelsStrong data and analytical skills, proficiency in Excel and SQLExcellent communication abilities and stakeholder management skillsExperience in global markets beneficialBackground in high-growth B2C products/services advantageous

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