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Ecommerce PPC Executive

2 months ago

india Iba Cosmetics Full time

 Responsibilities:

  • Handle performance marketing via Amazon Ads (AMS)
  • Setting up ad campaigns on Amazon while carefully deciding the type of campaign, targeting, bids, and budgets.
  • Optimising campaign performance to extract the desired combination of spends and RoAS
  • ·Familiarity and experience in all types of campaigns - sponsored brand, sponsored products, display, video, etc.
  • Performing Keyword Research, Competitor Research, and Market Research for the brand's products for organic reach and views optimization

 

Experience-

  • 2 years of minimum hands on experience in Amazon ads, creating campaigns and analysing reports, etc.
  • Prior experience of handling Amazon ads account with a monthly run rate of 10-15 L (at least). In-depth knowledge of metrics like Impressions, CPC, CTR, Spends, RoAS, ROI etc. which are a must have in performance marketing
  • Experience in driving new ideas and processes to improve the performance of campaigns, including account structure, bids and budget.
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
  • Category level knowledge of personal care / cosmetics would be preferred

 

Required Skills-

• Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

• Strong written, verbal, and collaboration skills

• Should possess sound knowledge of Amazon Advertising (AMS) Platform

• Should have proven ability to scale up revenue at optimum ACoS.