Public Relations Account Manager

2 weeks ago

mumbai, India R K SWAMY Limited (Formerly R K Swamy Private Limited) Full time

JOB DESCRIPTION:

Role - Account Manager - PR

Location – Mumbai

We are seeking a Public Relations Manager with 6 to 8 years of experience to join our team and help us drive and execute effective PR strategies that will enhance brand reputation for clients and drive business growth for the company. The aim of this role is to engage and maintain relationships with relevant stakeholder such as clients and journalist. You will be closely working with cross-functional teams and the leadership team of the organization across different forms of media.

Responsibilities:

- Communicate effectively with clients to build strong working relationships, understand each client’s needs, and provide service options/guidance for their unique requirements
- Coordinate with various teams within the organization to ensure that our clients get the best possible service experience
- Build and maintain relationships with media outlets, journalists, influencers, and bloggers.
- Develop compelling content such as press releases, authored articles, briefing documents, media kits, and other materials to communicate with media and clients for day-to-day PR requirements
- Secure media coverage in print, online, and broadcast media outlets
- Monitor and analyse media coverage and report findings
- Stay up-to-date with industry trends and identify opportunities for brand partnerships and collaborations
- Plan and coordinate media events such as press conferences for product launches and influencer partnerships, brand collaborations, etc.
- Handle crisis communications and manage any negative media coverage
- Proactively support new business development and lead pitch efforts in collaboration with the leadership team
- Undertake additional tasks/projects/initiatives that contribute to the team and organization

Requirements:

- Master’s degree in Public Relations, Communications, Marketing, or a related field, with a minimum of 6 to 8 years of experience in a public relations agency
- Experience in the FMCG, Lifestyle, and Hospitality sectors is preferred
- Excellent written and verbal communication skills
- Strong interpersonal skills and the ability to build relationships with key media contacts
- Demonstrated ability to think creatively and develop innovative PR strategies
- Exposure to the digital ecosystem as well as influencers and bloggers
- Proficiency in Microsoft Office and Google Suite
- Comfortable working on tight deadlines in a dynamic environment

Interested candidates kindly email your CV at alrina.alvares@rkswamy.com

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