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Deputy Regional Marketing Manager- East
2 months ago
Primary responsibilities and contribution Importance Responsibilities and Contribution Item Description 1 Activities Provide all kinds of direct & indirect support to the sales team in achieving their targets. Mindray Brand Positioning, Awareness and Differentiate between us vis-a-vis other players. Influence and drive luminaries / KOLs towards us and build relationship with corporate clients Prepare & Conduct and Coordinate & Participate in various conferences, seminars, workshops. Lead the creation and execution of fully integrated consumer marketing plans including advertising, public relations, product launches and consumer promotion activities. Getting Marketing Kits, Invitations, etc. prepared. Work with channel partners to understand the market and plan marketing activities in the region. To get market updates / competition strategy / activities and provide analysis for the same. Increase value proposition of offers made to target customers. Product positioning. Measurements 1. Brand positioning of Mindray; 2. Product Positioning 3. Personal Growth and Development.
