Lead Growth Strategist

2 days ago

ghaziabad, India beBeeGrowth Full time

Job Title: Key Growth SpecialistWe are seeking a highly skilled professional to spearhead our growth initiatives, focusing on revenue expansion from users who have not previously chosen our offerings.This role requires experience in industry-leading CRM and marketing automation platforms, such as SFMC/CleverTap.Own quarterly planning, revenue targets, and campaign deployment plans for growth initiatives.Collaborate closely with creative, operations, analytics, business, and tech/engineering teams.Develop content and segmentation strategies based on internal business units and consumer behavior.Conduct experiments on user segmentation and personalization, identifying wins for broader implementation.Maintain a balance between growth and user experience for long-term success.Navigate technical aspects of the CRM platform and maintain strong relationships with platform support teams.The ideal candidate will possess a bachelor's degree in marketing, business, or a related field, 4-7 years of experience in CRM, strong data and analytical skills, excellent communication abilities, and stakeholder management skills.About the Role:This position is responsible for driving growth through effective strategy and execution, leveraging CRM and marketing automation platforms to engage our user base.Key Responsibilities:The Key Growth Specialist will be accountable for:Quarterly planning and campaign deploymentRevenue target setting and monitoringCollaboration with cross-functional teamsContent and segmentation strategy developmentUser experimentation and analysisCRM platform navigation and supportRequirements:To succeed in this role, candidates must possess:Bachelor's degree in marketing, business, or related field4-7 years of experience in CRMStrong data and analytical skillsExcellent communication and stakeholder management skills

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