Performance Marketing Associate
1 day ago
Haris and Co Academy is a skill-based Academy located in Calicut & Dubai, offering practical courses in marketing, technology, design, and finance. Our mission is to shape the future of our students by providing hands-on, real-world training that empowers them to create their own success stories.
What you’ll do:
Monitor campaign performance and continuously optimize using various data cuts and in-depth analyses.
Drive targeted ROI for all courses of HACA through efficient execution and scaling of performance marketing campaigns across Google, Meta, and other digital platforms.
Deliver weekly and monthly reports on campaign performance, providing insights to the lead for informed decision-making.
Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to enhance effectiveness and derive actionable insights.
Take ownership of end-to-end channel management, fostering collaboration across Creative, Business, and Analytics functions to ensure seamless execution.
Proactively identify growth opportunities through rigorous research and data evaluation, proposing innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new marketing opportunities in alignment with organisational objectives.
What you must possess:
Experience: 1-2 years in performance/digital marketing
Skills: Structured problem-solving, strong communication, and data-driven with proficient Excel skills.
Digital Marketing Expertise: Proficient in handling budgets & numbers, knowledge in WhatsApp, Email Marketing
Attributes: Enthusiastic learner, thrives in a fast-paced environment, and meticulous attention to detail.
*Experience in a Edtech firm or related field is a brownie point.
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