Performance Marketing Associate

6 months ago

Okhla Delhi Delhi, India Dusaan Full time

**About us**

Dusaan is a disruptor in the online home category retail space. We are a curated, one-stop home marketplace encompassing furnishings, decor, kitchenware, accent furniture. We inspire the user with content and a differentiated product experience, and help them discover the best styles from a curated selection of existing and new brands.

As a growing force in the home and lifestyle industry, a little bit about us
- We are a team of 35 dedicated professionals with cumulative experience of more than 100 years. Our team comprises experts from the International leading brands like Sequoia, McKinsey, Kearney, Amazon, EY etc. Bringing a rich tapestry of skills and experiences to the table.
- We have over 70,000 happy customers, a testament to our unwavering commitment to delivering outstanding products that exceed expectations. Our success is measured by the smiles on our customers' faces
- our 4.5+ rating is more than a number; it's a reflection of the trust our customers place with us.
- We are a proud, homegrown company rooted in the heart of India with a global vision. With brands such as Lock n Lock, Kilner, Joseph Joseph, we provide customers with 30,000+ curated, unique products from 250+ partner brands from across the globe.

What sets us apart is our commitment to staying ahead of the curve. We've set an unparalleled pace, propelling Dusaan to the forefront of the home industry We invite passionate and talented individuals to join our team. If you are driven by a love for design, an eye for quality, and a commitment to delivering exceptional customer experiences, we want to hear from you.

**About the Role**

As a Performance Marketing Associate, you will contribute to the success of our marketing initiatives and play a key role in driving business growth. If you are passionate about leveraging data-driven strategies to optimize marketing campaigns and drive measurable results, we want to hear from you

**Roles & Responsibilities**
- Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.
- Monitor and analyze campaign performance, identify trends, and make data-driven recommendations for improvement.
- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
- Utilize analytics tools to generate regular performance reports, providing insights into key metrics, conversion rates, and overall campaign effectiveness.
- Collaborate with cross-functional teams to communicate results and suggest strategies for optimization.
- Assist in developing and managing marketing budgets for paid advertising campaigns and managing ROAS.
- Conduct thorough keyword research to identify opportunities for increased traffic and improved targeting.
- Stay informed about industry trends and changes in search engine algorithms.
- Collaborate with the creative team to develop compelling ad copy and creative assets that align with brand guidelines and resonate with the target audience.
- Implement A/B testing strategies to experiment with ad creatives, targeting options, and other variables to enhance campaign performance.
- Keep abreast of industry trends, emerging technologies, and best practices in performance marketing to ensure the company remains at the forefront of digital marketing innovation.

**Qualifications**
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing digital marketing campaigns, with a focus on performance marketing.
- Familiarity with tools such as Google Analytics, Google Ads, Facebook Business Manager, and other relevant platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Creative thinker with a strategic mindset.
- Comfortable with ad spending budgets upto 20L per month.

Pay: ₹18,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Fixed shift

Supplemental pay types:

- Yearly bonus

Ability to commute/relocate:

- Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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