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Manager - Performance Marketing, Digital Business
2 months ago
Position: Manager - Performance Marketing, Digital Business
Purpose: Design and deploy marketing strategy and plan by leveraging consumer insights, market analytics and innovation to increase consumer base, grow market share and penetration.
KPI - Increase Install base, MAU & higher viewership for India & International market
Education: Post Graduate Diploma / MBA in Marketing Management
Experience: 8-10 Years
Location: Mumbai
Reporting Relationship: Associate Vice President - Marketing, Digital Business
Business/Channel/Function: Digital (Sony Liv)
Key Responsibilities:
Marketing Strategy
Analyse historic trends in brand performance, content performance.
Keep a track of Publisher data trend such as (Google Facebook)
Study digital market landscape across all the markets & across all content
Campaign Planning
Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favour of the organization
Managing Digital Marketing Campaigns
Translate the marketing goals into executable plans basis the go-to market strategy
Create a marketing plan for defined target audience to be deployed on publishers like Facebook, Google, affiliates& more
Work with agency to execute plan
Monitor the plan and optimize basis performance of the campaigns
Utilising analytics
Work with the analytics team and tools to pull the insights to shape up the plan
Why join us?
Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:
- India’s Best Companies to Work For 2021 by the Great Place to Work Institute
- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
