Medical Marketing Content Strategist

18 hours ago

bangalore, India beBeeContent Full time

Pharmaceutical Marketing Content Specialist RoleWe are seeking a skilled medical content writer to develop high-quality, engaging, and compliant promotional content for omnichannel pharmaceutical marketing.This role requires expertise in crafting compelling content for both healthcare professionals (HCPs) and patients across various platforms, including digital, print, social media, email campaigns, and sales enablement materials.The ideal candidate will blend scientific accuracy with creative storytelling to enhance brand messaging, drive engagement, and ensure regulatory compliance.Job Description:Develop SEO-optimized medical content for digital platforms, including websites, blogs, and online portals.Collaborate with marketing and creative teams to produce interactive content for omnichannel campaigns (eDetailing, mobile apps, AI-driven chatbots, and virtual events).Assist in developing personalized content journeys based on audience segmentation.Required Skills and Qualifications:Bachelor's or Master's degree in Life Sciences, Pharmacy, Medicine, or Journalism with a medical writing focus.5+ years in medical content writing for pharma marketing, healthcare communications, or healthcare advertising agency.Experience in HCP and patient-focused content creation for omnichannel marketing.Knowledge of therapeutic areas like cardiology, endocrinology, oncology, or rare diseases is an advantage.Benefits:Opportunity to work with a global team on innovative projects.Chance to develop skills in content management systems (CMS), CRM platforms (Veeva, Salesforce), and analytics tools.Flexibility to adapt to changing priorities and deadlines.Others:Strong understanding of clinical research, scientific writing, and pharma promotional guidelines.Proficiency in English – spoken and written.Ability to simplify complex medical concepts for non-specialist audiences.Excellent project management, collaboration, and adaptability in fast-paced environments.

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