Associate Director- Performance Marketing

2 weeks ago

hyderabad, India GenY Medium Full time

Job Title: Associate Director – Performance Marketing

Function: Performance Marketing
Location: Hyderabad

About the Company
GenY Medium is a national, independent digital marketing agency focused on providing performance marketing & digital-creative solutions to enterprise brands and post-Series A startups.
GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.

About the Role
This is a leadership role within the performance marketing vertical. You would be responsible for the service delivery and growth of our clients engaged with us for performance marketing. You will drive the planning, execution and monitoring of paid media campaigns for lead generation and e-commerce clients.

Responsibilities:
Create and execute strong digital media recommendations with supporting validation
Develop and execute complex, KPI driven media plans
Setup, Analyze and optimize campaigns to maximize performance
Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
Manage the testing, QA, QC, and debugging of analytical/tagging code
Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
Train, Monitor, Mentor & Upskill the Paid Media team and manage career growth paths
Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
Takes complete ownership of Media Plans and Projects to ensure timely and in budget delivery

Skills Required:
Bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience
5+ years of experience within performance marketing
Strong quantitative, analytical & mathematical skills
Knowledge and passion for all things Digital Media; SEM, Display, Analytics, Programmatic, etc.
Understanding of media concepts and terms, creative and budget requirements
Experience with Microsoft Office & Google Suite, PowerPoint, Word, and advanced knowledge of Excel
Knowledge to confidently and accurately implement tech setup for: Google Tag Manager, Google Ads, Google Analytics, DV360 & CM360, Firebase, Apps Flyer
High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
Clear Understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
Clear Understanding on configuration for custom metrics and dimensions/custom variables / advanced e-commerce & App Tracking
Excellent communication skills and ability to present ideas, verbally and in writing

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