Associate Director,Content and Strategy

1 month ago

Hyderabad, India Indian School of Business Full time

Associate Director, Content Strategy– Marketing and Communications Department, ISB


The Indian School of Business (ISB), founded in 2001, is a top-ranked, world-class business school in India with campuses in Mohali and Hyderabad. ISB is perhaps one of the largest and finest examples of philanthropic endeavours and impact in recent times. ISB has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB), making it only the 100th School in the world to achieve this ‘triple crown’ of accreditations. ISB is committed to hiring and developing staff who want to work in a high-performing culture that supports the outstanding work of our alumni, faculty, staff, and students. In deciding whether to apply for a staff position at the ISB, candidates are strongly encouraged to consider their alignment with ISB’s mission and values.


We are currently seeking a candidate to join our team as Associate Director- Content Strategy who will oversee the creation and management of multimedia content that enhances the school's online presence, raises brand awareness, and engages the target audience.


The position holder will report to the Head - Marketing and Communications.


Key Responsibilities


  • Develop and execute a comprehensive content strategy that aligns with ISB's goals, values, and target audience.
  • Oversee the creation, curation, and publication of multimedia content, including articles, videos, podcasts, infographics, and interactive content.
  • Manage a team of content creators and provide guidance, mentorship, and feedback on content development and production.
  • Provide strategic input and expertise in developing and launching new content initiatives.
  • Produce high-quality multimedia content, leveraging analytical writing skills, to cover a broad range of topics related to the business, management, public policy, and education sectors.
  • Develop and create explainer-type content that simplifies complex concepts and provides insights to the target audience.
  • Ensure multimedia content is visually appealing, engaging, and optimised for different digital platforms.


Candidate Profile


  • Preferably a master’s degree in communications or journalism or related field.
  • 12+ years of experience in creating multimedia content, including written articles, videos, podcasts, and infographics.
  • Prior experience of managing teams involved in multimedia content creation.
  • Proven track record of covering a broad range of topics as a reporter/writer/editor, preferably in long-form formats.
  • Strong analytical writing skills with the ability to produce explainer-type content that simplifies complex concepts.
  • Familiarity with launch team dynamics and experience in launching new content initiatives within a media organisation.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Proven experience in working across teams to deliver varying content formats.


Desired Attributes


  • Strong attention to detail and commitment to producing high-quality content.
  • Proficiency in content management systems (CMS), multimedia editing tools, and SEO principles.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
  • Team player with the ability to interact and consult with various levels throughout the organization.
  • Possess a deep understanding of the Indian economy and social landscape.
  • Stay updated with relevant industry trends, policy changes, and socio-economic developments to inform content creation and provide valuable insights to the audience.

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