Product Marketing Lead

1 week ago

uttar pradesh, India Suhora Full time

Job Title: Product Marketing Lead (SaaS)

Location: Noida, Sec-62

Mode: 100% Onsite

Job Summary: We are looking for a motivated and results-oriented SAAS Product Marketing Lead. The ideal candidate will be responsible for driving the promotion and overall success of the platform and solutions. Key responsibilities include managing budgets, collaborating on go-to-market campaigns, developing content for brand awareness, and conducting market research. The role also involves preparing sales proposals, attending industry events, and aligning with sales and product teams to refine messaging and strategy.

Roles & Responsibilities

· Take ownership of achieving the marketing generated lead, opportunity, and revenue goals for your vertical.

· Craft annual marketing plan for the vertical, monitor market trends and competitor activities to identify new business opportunities.

· Manage and utilize your vertical marketing budget to hit your lead, opportunity, and revenue targets.

· Collaborate with business unit and sales teams to develop and support the vertical strategy by creating programs for go-to-market campaigns.

· Develop compelling content, that accurately communicates the product’s performance in your vertical and strategies that generate brand awareness and lead/demand generation

· Create and coordinate product content for sales enablement tools, templates, white papers, case studies and digital ads, videos, webinars, and blog posts.

· Conduct market research that leverages competitive intelligence to better understand and drive market strategies.

· Identify key trends, market drivers and customer requirements for the vertical’s products and services, while acting as a subject matter expert and sharing this information with the sales and product teams.

· Work in conjunction with the SAAS Product team to develop product positioning that translates into clear messaging.

· Research and attend trade shows and event activations and assist with planning and onsite setup.

· Collaborate with the technical team to understand and address client needs and requirements.

· Prepare and deliver compelling sales proposals and negotiate contracts.

· Provide regular sales reports and updates to the management team.

Required Qualifications:-

· Key qualifications includes strong domain knowledge, the ability to develop and execute effective marketing strategies, and experience engaging with clients in sectors that rely on geo-spatial data for decision-making.

· Bachelor’s/Master’s degree with 3-5 years of relevant experience in a B2B, B2C marketing role with demonstrable examples of lead generation achievement.

· Excellent written and verbal communication skills.

· Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials.

· Ability to identify key buying influences and develop compelling value proposition statements that drive customer behavior.

· Geospatial & Space Technology experience preferred and SaaS / technology background will be a plus

· Ability to work independently and as part of a team.

· Proven track record of meeting or exceeding sales targets.

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