Paid Media Director

3 days ago

lucknow, India beBeeDigital Full time

Senior Media Strategist Job DescriptionAs a key member of the team, you will be responsible for overseeing and guiding the direction of paid media activities across our client portfolio. This senior role is crucial in defining strategic approaches, ensuring operational consistency, and maintaining strong performance standards across digital channels.Establish a comprehensive paid media strategy that outlines channel roles, investment principles, and performance expectations.Lead the planning and oversight of paid search, paid social, programmatic, video, and emerging media platforms.The ideal candidate will have 8+ years of experience working in paid media management, digital advertising, or media leadership roles, with a deep understanding of major platforms including Google, Meta, programmatic DSPs, YouTube, TikTok, etc.Key Responsibilities:Develop frameworks for optimisation, measurement, and continuous improvement across campaigns.Review performance outputs, identify improvement opportunities, and guide teams toward strategic adjustments.Maintain high-quality communication with clients and internal stakeholders, providing clear rationale behind recommendations.Provide leadership, coaching, and support to paid media specialists and cross-functional teams.

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