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Marketing Executive

2 months ago

gurgaon, India Digital Web Solutions Full time

Key Responisbilites:-

Develop and execute end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.
Identifying opportunities for email optimisation and implementing A/B testing to analyse performance metrics to optimise campaign effectiveness and engagement rates.
Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.
2+ years of experience as an email marketer or a marketing role