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Digital Marketing Executive

1 month ago

Gurgaon, India Ivoclar Full time
To oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. Launch advertisements and create content to increase brand awareness. Must have previous marketing experience and be able to monitor the company's social media presence.

ResponsibilitiesCreate Digital Marketing Campaigns aligned to Business Objectives/Strategic PillarsManage and execute campaigns across various digital channels, including email, social media, search engines, and display advertisingMeasure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)Conduct market research and analyze trends to identify new opportunities and improve campaign performanceCollaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experienceStay up-to-date with emerging digital marketing trends and technologiesPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsIdentify trends and insights, and optimize spend and performance based on the insightsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point

QualificationsMBA and Certification in Digital MarketingStrong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertisingProficient in marketing automation toolsExcellent analytical skills and experience with web analytics tools (e.g., Google Analytics)3-4+ years of experience in creating & executing digital marketing campaignsExperience with business to customer social media and content generation