Head of Marketing

Job Title: Head of Growth/Marketing – Home Services App (US & Canada Markets)Department: Growth, Marketing & ExpansionReports To: CEO / Director Client ServiceLocation: Office HyderabadRole ObjectiveTo lead the growth and customer acquisition strategy for ClientCurve’s Home Services App across the Canadian & US markets, driving user acquisition, retention, and revenue growth through a combination of data-driven marketing, ASO/SEO optimization, performance campaigns, partnerships, and product-led growth.This leader will build and scale a world-class cross-functional growth team that integrates marketing, product, analytics, and revenue operations to achieve aggressive expansion goals.Key Responsibilities1️⃣ Growth Strategy & ExecutionDevelop and own the comprehensive growth roadmap for the app in North America — covering user acquisition, retention, activation, and monetization.Craft and execute multi-channel acquisition campaigns (Google UAC, Meta Ads, Apple Search Ads, programmatic, influencer collaborations).Leverage ASO (App Store Optimization) and SEO to dominate organic discovery in home service and local intent categories.Identify new user funnels and optimize CAC:LTV ratios by balancing organic and paid channels.Drive localization, pricing, and offer strategies tailored to US and Canadian audiences.2️⃣ Product-Led & Data-Driven GrowthCollaborate with Product and Engineering to implement in-app referral programs, push notifications, gamification, and retention workflows.Partner with Data Analytics to build a real-time Growth Dashboard (installs, MRR, churn, cohort analysis, CAC, LTV).Establish and continuously refine the North America go-to-market (GTM) plan using A/B testing, funnel analysis, and user segmentation.Leverage CRM automation tools (HubSpot, Braze, MoEngage) for lifecycle marketing.3️⃣ Market Expansion & PartnershipsBuild regional partnerships with aggregators, real estate platforms, and local service providers to accelerate adoption.Lead affiliate and referral programs to create viral loops.Align with local marketing agencies in the US & Canada for PR, brand awareness, and localized campaign execution.Ensure brand positioning aligns with cultural, regulatory, and service nuances of each region.4️⃣ Team Building & LeadershipRecruit, coach, and scale a cross-functional growth organization, including:ASO/SEO Specialists – for app visibility and search dominance.Performance Marketing Managers – for paid campaigns and acquisition.Data Analysts – for measurement, attribution, and forecasting.Creative & Content Strategists – for copy, visuals, and storytelling.CRM/Lifecycle Managers – for retention and engagement.Foster a data-first, experiment-driven culture with weekly growth sprints and learning loops.Ideal Candidate Profile8–12 years of experience in growth, marketing, or digital strategy roles, ideally within on-demand, service, or marketplace apps.Proven success scaling apps in US and Canadian markets with data-backed performance outcomes.Expertise in ASO, SEO, performance marketing, and lifecycle CRM automation.Strong analytical background — ability to interpret data, drive insights, and pivot strategy quickly.Prior experience in leading and mentoring a global, cross-functional growth team.Entrepreneurial mindset with deep understanding of both customer psychology and growth metrics.Leadership ImpactBuild a North America growth powerhouse — a self-sufficient team that combines marketing, analytics, and creativity.Position the ClientCurve Home Services App among the Top 3 in Home Utility/Services category in both the US and Canada within 12 months.Create a repeatable, data-backed playbook for expansion into new international markets.